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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Neuromarketing im Sport
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Journal of advertising : official publication of the American Academy of Advertising
International journal of sport management and marketing : IJSMM
171
Sport marketing quarterly : preferred journal of the Sport Marketing Association
163
International journal of sports marketing & sponsorship
152
Journal of sport management : the official journal of the North American Society of Sport Management
152
European Sport management quarterly : ESMQ
119
Sport management review
116
International Journal of Sports Marketing and Sponsorship
84
Journal of business research : JBR
65
SpringerLink / Bücher
49
European Journal of Marketing
36
Journal of advertising research
29
Psychology & marketing
29
International journal of sport finance
27
Springer eBook Collection
27
Journal of sports economics
26
Sport, Business and Management : an international journal ; SBM
26
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
24
International journal of advertising : the quarterly review of marketing communications
23
European journal of marketing : EJM
21
Journal of promotion management : JPM
21
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
19
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
19
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
18
International journal of advertising : the review of marketing communications
17
Journal of strategic marketing
17
Journal of consumer behaviour : an international research review
16
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Journal of marketing communications
15
Research
15
Sport, Business and Management: An International Journal
15
The journal of brand management : an international journal
15
Asia Pacific journal of marketing and logistics
14
Journal of marketing management : MM
14
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
14
Sport marketing in a global environment : strategic perspectives
13
The journal of business & industrial marketing
13
International sports marketing : principles and perspectives
12
Strategic Direction
12
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ECONIS (ZBW)
15
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1
State of the art and science in
sponsorship
-linked marketing
Cornwell, T. Bettina
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 41-55
Persistent link: https://www.econbiz.de/10003766363
Saved in:
2
Winning ways : immediate and long-term effects of
sponsorship
on perceptions of brand quality and corporate image
Pope, Nigel
;
Voges, Kevin E.
;
Brown, Mark
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 5-20
Persistent link: https://www.econbiz.de/10003863781
Saved in:
3
Explicit donations and inferred endorsements : do corporate social responsibility initiatives suggest a nonprofit organization endorsement?
Bower, Amanda B.
;
Grau, Stay Landreth
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 113-126
Persistent link: https://www.econbiz.de/10003892028
Saved in:
4
Affective intensity and sponsor identification
Wakefield, Kirk L.
;
Bennett, Gregg
- In:
Journal of advertising : official publication of the …
39
(
2010
)
3
,
pp. 99-111
Persistent link: https://www.econbiz.de/10008665413
Saved in:
5
The moderating influence of consumers temporal orientation on the framing of societal needs and corporate responses in cause-related marketing campaigns
Tangari, Andrea Heintz
;
Folse, Judith Anne Garretson
; …
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 35-50
Persistent link: https://www.econbiz.de/10003986800
Saved in:
6
Fortuitous brand image transfer : investigating the side effect of concurrent sponsorships
Carrillat, François A.
;
Harris, Eric G.
;
Lafferty, …
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003986816
Saved in:
7
Explaining and articulating the fit construct in
sponsorship
Olson, Erik L.
;
Thjømøe, Hans Mathias
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 57-70
Persistent link: https://www.econbiz.de/10009009161
Saved in:
8
Dynamic effects of
sponsoring
: how
sponsorship
awareness develops over time
Walraven, Merel
;
Bijmolt, Tammo H. A.
;
Koning, Ruud Hans
- In:
Journal of advertising : official publication of the …
43
(
2014
)
2
,
pp. 142-154
Persistent link: https://www.econbiz.de/10010373242
Saved in:
9
Brand image congruence through
sponsorship
of sporting events : a reinquiry of Gwinner and Eaton (1999)
Kwon, Eunseon
;
Ratneshwar, Srinivasan
;
Kim, Eunjin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 130-138
Persistent link: https://www.econbiz.de/10011453905
Saved in:
10
Change in a
sponsorship
alliance and the communication implications of spontaneous recovery
McAlister, Anna R.
;
Kelly, Sarah J.
;
Humphreys, Michael S.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10009536722
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