Explaining and articulating the fit construct in sponsorship
Erik L. Olson and Hans Mathias Thjømøe
| Year of publication: |
2011
|
|---|---|
| Authors: | Olson, Erik L. ; Thjømøe, Hans Mathias |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 40.2011, 1, p. 57-70
|
| Subject: | Sponsoring | Sponsorship | Werbewirkung | Advertising effects | Norwegen | Norway |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009009161