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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Advertising effects
4
Werbewirkung
4
Advertising
3
Werbung
3
Amazon Mechanical Turk
2
Forschung
2
Research
2
1997-2006
1
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Psychology of advertising
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LaTour, Michael S.
5
Ford, John B.
4
West, Douglas
4
Braun-Latour, Kathryn A.
3
Latour, Michael S.
3
Berry, Christopher
2
Burton, Scot
2
Caruana, Albert
2
Ford, John
2
Henthorne, Tony L.
2
Kees, Jeremy
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LaTour, Kathryn A.
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Merchant, Altaf
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Prendergast, Gerard
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Sheehan, Kim Bartel
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Shi, Yi-Zheng
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Shi, Yizheng
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Journal of advertising : official publication of the American Academy of Advertising
Journal of advertising research
50
Journal of business research : JBR
26
European Journal of Marketing
23
International marketing review
20
International journal of hospitality management
18
International Marketing Review
16
Journal of Business Research
13
Journal of marketing management : MM
13
International journal of contemporary hospitality management
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of advertising : the quarterly review of marketing communications
10
Journal of current issues and research in advertising : JCIRA
10
Asia Pacific Journal of Marketing and Logistics
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of strategic marketing
9
International Journal of Contemporary Hospitality Management
8
Journal of Services Marketing
8
Asia Pacific journal of marketing and logistics
7
Australasian marketing journal
7
European Business Review
7
International journal of nonprofit and voluntary sector marketing
6
Journal of business ethics : JOBE
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Marketing intelligence & planning
6
The journal of services marketing
6
European journal of marketing : EJM
5
Journal of Consumer Marketing
5
Journal of nonprofit & public sector marketing
5
Journal of retailing and consumer services
5
Marketing Intelligence & Planning
5
Review of industrial organization : RIO
5
European business review : EBR ; the official journal of the International Management Centres, Europe
4
International journal of the economics of business
4
Journal of Business & Industrial Marketing
4
Journal of marketing education : JME
4
Journal of marketing theory and practice
4
Journal of the Academy of Marketing Science
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Journal of vacation marketing : an international journal
4
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1
Amazon's Mechanical Turk : a comment
Ford, John B.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 156-158
Persistent link: https://www.econbiz.de/10011686524
Saved in:
2
A ten-year retrospective of advertising research productivity, 1997 - 2006
Ford, John B.
;
Merchant, Altaf
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 69-94
Persistent link: https://www.econbiz.de/10003766365
Saved in:
3
Reply to "Amazon's Mechanical Turk : a comment"
Kees, Jeremy
;
Berry, Christopher
;
Burton, Scot
; …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 159-162
Persistent link: https://www.econbiz.de/10011686525
Saved in:
4
Practitioner and customer views of advertising creativity : same concept, different meaning?
West, Douglas C.
;
Kover, Arthur J.
;
Caruana, Albert
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 35-45
Persistent link: https://www.econbiz.de/10003808075
Saved in:
5
ARTICLES - Advertising Agency Philosophies and Employee Risk Taking
West, Douglas
;
Ford, John
- In:
Journal of advertising : official publication of the …
30
(
2001
)
1
,
pp. 77
Persistent link: https://www.econbiz.de/10008119742
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6
Positive mood and susceptibility to false advertising
LaTour, Kathryn A.
;
LaTour, Michael S.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 127-142
Persistent link: https://www.econbiz.de/10003892037
Saved in:
7
Fuzzy trace theory and "smart" false memories : implications for advertising
LaTour, Kathryn A.
;
LaTour, Michael S.
;
Brainerd, Charles
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10010344098
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8
TRANSFORMING CONSUMER EXPERIENCE
Braun-Latour, Kathryn A.
;
Latour, Michael S.
- In:
Journal of advertising : official publication of the …
34
(
2005
)
3
,
pp. 19-30
Persistent link: https://www.econbiz.de/10008116215
Saved in:
9
ASSESSING THE LONG-TERM IMPACT OF A CONSISTENT ADVERTISING CAMPAIGN ON CONSUMER MEMORY
Braun-Latour, Kathryn A.
;
Latour, Michael S.
- In:
Journal of advertising : official publication of the …
33
(
2004
)
2
,
pp. 49-62
Persistent link: https://www.econbiz.de/10008117213
Saved in:
10
ARTICLES - Publication Productivity in the Three Leading US Advertising Journals: 1989 through 1996
Henthorne, Tony L.
;
LaTour, Michael S.
;
Loraas, Tina
- In:
Journal of advertising : official publication of the …
27
(
1998
)
2
,
pp. 53-64
Persistent link: https://www.econbiz.de/10008121661
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