Narrow search
Showing 1 - 10 of 170
Cover Image
Content strategies for digital consumer engagement in social networks : why advertising is an antecedent of engagement
Gavilanes Rivadeneira, José Manuel; Flatten, Tessa; … - In: Journal of advertising : official publication of the … 47 (2018) 1, pp. 4-23
Persistent link: https://www.econbiz.de/10011848712
Cover Image
Openness in metaphorical and straightforward advertisements : appreciation effects
Lagerwerf, Luuk; Meijers, Anoe - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 19-30
Persistent link: https://www.econbiz.de/10003732277
Cover Image
Advertising consumer culture in 1930s Shanghai : globalization and localization in yuefenpai
Zhao, Xin; Belk, Russell W. - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 45-56
Persistent link: https://www.econbiz.de/10003732317
Cover Image
Consumer responses toward sexual and nonsexual appeals : the influence of involvement, need for cognition (NFC), and gender
Putrevu, Sanjay - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 57-69
Persistent link: https://www.econbiz.de/10003732320
Cover Image
What's funny and what's not : the moderating role of cultural orientation in ad humor
Lee, Yih Hwai; Lim, Elison Ai Ching - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 71-84
Persistent link: https://www.econbiz.de/10003732325
Cover Image
A ten-year retrospective of advertising research productivity, 1997 - 2006
Ford, John B.; Merchant, Altaf - In: Journal of advertising : official publication of the … 37 (2008) 3, pp. 69-94
Persistent link: https://www.econbiz.de/10003766365
Cover Image
"Being hooked" by editorial content : the implications for processing narrative advertising
Chang, Chingching - In: Journal of advertising : official publication of the … 38 (2009) 1, pp. 21-33
Persistent link: https://www.econbiz.de/10003833323
Cover Image
Impact of advertising metaphor on consumer belief : delineating the contribution of comparison versus deviation factors
Phillips, Barbara J.; McQuarrie, Edward F. - In: Journal of advertising : official publication of the … 38 (2009) 1, pp. 49-61
Persistent link: https://www.econbiz.de/10003833412
Cover Image
The effect of advertising appeals in activating self-construals : a case of bicultural Chinese Generation X consumers
Zhang, Jing - In: Journal of advertising : official publication of the … 38 (2009) 1, pp. 63-81
Persistent link: https://www.econbiz.de/10003833477
Cover Image
The current state of advertising ethics : industry and academic perspectives
Drumwright, Minette E.; Murphy, Patrick E. - In: Journal of advertising : official publication of the … 38 (2009) 1, pp. 83-107
Persistent link: https://www.econbiz.de/10003833481