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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Advertising
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Werbung
170
Advertising effects
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Chang, Chingching
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Puntoni, Stefano
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Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
739
Discussion paper series / IZA
482
NBER working paper series
308
Journal of retailing and consumer services
301
Working paper / National Bureau of Economic Research, Inc.
282
International journal of hospitality management
265
Journal of advertising research
261
IZA Discussion Paper
255
NBER Working Paper
251
Journal of business ethics : JOBE
239
International journal of advertising : the review of marketing communications
230
International journal of advertising : the quarterly review of marketing communications
204
SpringerLink / Bücher
204
Psychology & marketing
200
Journal of marketing communications
193
Journal of advertising
185
CESifo working papers
181
Journal of consumer research : JCR ; an interdisciplinary bimonthly
180
Journal of economic behavior & organization : JEBO
176
Tourism management : research, policies, practice
176
European Journal of Marketing
170
IZA Discussion Papers
170
Journal of marketing research : JMR
164
Journal of Consumer Marketing
159
Management science : journal of the Institute for Operations Research and the Management Sciences
145
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
141
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
141
European journal of marketing : EJM
138
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
137
Discussion paper / Centre for Economic Policy Research
134
Journal of behavioral decision making
134
Journal of economic psychology : research in economic psychology and behavioral economics
133
Journal of vocational behavior
131
Journal of promotion management : JPM
119
Academy of Management journal : AMJ
117
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
112
Working paper
109
Journal of cultural economics
107
Marketing letters : a journal of research in marketing
107
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ECONIS (ZBW)
190
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1
Symbiotic postures of commercial
advertising
and street art
Borghini, Stefania
;
Visconti, Luca Massimiliano
; …
- In:
Journal of advertising : official publication of the …
39
(
2010
)
3
,
pp. 113-126
Persistent link: https://www.econbiz.de/10008665412
Saved in:
2
When deep structures surface : design structures that can repeatedly surprise
Goldenberg, Jacob
;
Mazursky, David
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 21-34
Persistent link: https://www.econbiz.de/10003808073
Saved in:
3
Advertising
professionals' perceptions of the impact of gender portrayals on men and women : a question of ethics?
Zayer, Linda Tuncay
;
Coleman, Catherine A.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 264-275
Persistent link: https://www.econbiz.de/10011313245
Saved in:
4
Exploring the underlying dimensions of violence in print advertisements
Leonard, Hillary A.
;
Ashley, Christy
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 77-90
Persistent link: https://www.econbiz.de/10009536710
Saved in:
5
Audio and visual distractions and implicit brand memory : a study of video game players
Choi, Yung Kyun
;
Lee, Sung mi
;
Li, Hairong
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 219-227
Persistent link: https://www.econbiz.de/10009778520
Saved in:
6
Seeing without looking : the effects of hemispheric functioning on memory for brands in computer games
Yoon, Gunwoo
;
Vargas, Patrick T.
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 131-141
Persistent link: https://www.econbiz.de/10009778542
Saved in:
7
The sniffing effect : olfactory sensitivity and olfactory imagery in
advertising
Lin, Meng-Hsien
;
Cross, Samantha N. N.
;
Laczniak, Russell N.
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 97-111
Persistent link: https://www.econbiz.de/10011876089
Saved in:
8
Public perceptions of billboards : a meta-analysis
Franke, George R.
;
Taylor, Charles Raymond
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 395-410
Persistent link: https://www.econbiz.de/10011744307
Saved in:
9
What's funny and what's not : the moderating role of cultural orientation in ad humor
Lee, Yih Hwai
;
Lim, Elison Ai Ching
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 71-84
Persistent link: https://www.econbiz.de/10003732325
Saved in:
10
Assertive environmental
advertising
and reactance : differences between South Koreans and Americans
Kim, Yeonshin
;
Baek, Tae Hyun
;
Yoon, Sukki
;
Oh, Sangdo
; …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 550-564
Persistent link: https://www.econbiz.de/10011798743
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