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If the noise coming from next door were loud music, you'd do something about It using mass media campaigns encouraging bystander intervention to stop partner violence
Cismaru, Magdalena; Jensen, Gitte; Lavack, Anne M. - In: Journal of advertising : official publication of the … 39 (2010) 4, pp. 69-82
Persistent link: https://www.econbiz.de/10008860328
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Unintended effects of a domestic violence campaign
Keller, Sarah N.; Wilkinson, Timothy J.; Otjen, A. J. - In: Journal of advertising : official publication of the … 39 (2010) 4, pp. 53-67
Persistent link: https://www.econbiz.de/10008860330
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The impact of regulatory focus, temporal orientation, and fit on consumer responses to health-related advertising
Kees, Jeremy; Burton, Scot; Tangari, Andrea Heintz - In: Journal of advertising : official publication of the … 39 (2010) 1, pp. 19-34
Persistent link: https://www.econbiz.de/10003962668
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The role of regulatory focus, social distance, and involvement in anti-high-risk drinking advertising : a construal-level theory perspective
Park, Sunyoung; Morton, Cynthia R. - In: Journal of advertising : official publication of the … 44 (2015) 4, pp. 338-348
Persistent link: https://www.econbiz.de/10011410161
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The myth/fact message frame and persuasion in advertising : enhancing attitudes toward the mentally ill
Yeh, Marie A.; Jewell, Robert D. - In: Journal of advertising : official publication of the … 44 (2015) 2, pp. 161-172
Persistent link: https://www.econbiz.de/10011292305
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The social status of health message endorsers influences the health intentions of the powerless
Newton, Joshua D.; Wong, Jimmy; Newton, Fiona J. - In: Journal of advertising : official publication of the … 44 (2015) 2, pp. 151-160
Persistent link: https://www.econbiz.de/10011292309
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Healthy kids : examining the effect of message framing and polarity on children's attitudes and behavioral intentions
Wyllie, Jessica; Baxter, Stacey; Kulczynski, Alicia - In: Journal of advertising : official publication of the … 44 (2015) 2, pp. 140-150
Persistent link: https://www.econbiz.de/10011292322
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Humor effects in shame-inducing health issue advertising : the moderating effects of fear of negative evaluation
Yoon, Hye Jin - In: Journal of advertising : official publication of the … 44 (2015) 2, pp. 126-139
Persistent link: https://www.econbiz.de/10011292325
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Have no fear : how individuals differing in uncertainty avoidance, anxiety, and chance belief process health risk messages
De Meulenaer, Sarah; Pelsmacker, Patrick de; Dens, Nathalie - In: Journal of advertising : official publication of the … 44 (2015) 2, pp. 114-125
Persistent link: https://www.econbiz.de/10011292326
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Impact of narratives on persuasion in health communication : a meta-analysis
Shen, Fuyuan; Sheer, Vivian C.; Li, Ruobing - In: Journal of advertising : official publication of the … 44 (2015) 2, pp. 105-113
Persistent link: https://www.econbiz.de/10011292327