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Qualitative research in advertising
Belk, Russell W. - In: Journal of advertising : official publication of the … 46 (2017) 1, pp. 36-47
Persistent link: https://www.econbiz.de/10011686457
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Advertising consumer culture in 1930s Shanghai : globalization and localization in yuefenpai
Zhao, Xin; Belk, Russell W. - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 45-56
Persistent link: https://www.econbiz.de/10003732317
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Restricted visions of multiracial identity in advertising
Harrison, Robert L.; Thomas, Kevin D.; Cross, Samantha N. N. - In: Journal of advertising : official publication of the … 46 (2017) 4, pp. 503-520
Persistent link: https://www.econbiz.de/10011798726
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The prevalence and influence of the combination of humor and violence in super bowl commercials
Blackford, Benjamin J.; Gentry, James W.; Harrison, … - In: Journal of advertising : official publication of the … 40 (2011) 4, pp. 123-133
Persistent link: https://www.econbiz.de/10009491959
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ARTICLES - Response Latency Verification of Consumption Constellations: Implications for Advertising Strategy
Lowrey, Tina M.; Englis, Basil G.; Shavitt, Sharon; … - In: Journal of advertising : official publication of the … 30 (2001) 1, pp. 29-40
Persistent link: https://www.econbiz.de/10008119746
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To Be and Not to Be: Lifestyle Imagery, Reference Groups, and The Clustering of America
Englis, Basil G.; Solomon, Michael R. - In: Journal of advertising : official publication of the … 24 (1995) 1, pp. 13-28
Persistent link: https://www.econbiz.de/10008129213
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Beauty Before the Eyes of Beholders: The Cultural Encoding of Beauty Types in Magazine Advertising and Music Television
Englis, Basil G.; Solomon, Michael R.; Ashmore, Richard D. - In: Journal of advertising : official publication of the … 23 (1994) 2, pp. 49-64
Persistent link: https://www.econbiz.de/10008129766
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Advertising Consumer Culture in 1930s Shanghai: Globalization and Localization in <i>Yuefenpai<-i>
Zhao, Xin; Belk, Russell - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 45-56
Persistent link: https://www.econbiz.de/10008124546
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CHINESE CONSUMER READINGS OF GLOBAL AND LOCAL ADVERTISING APPEALS
Zhou, Nan; Belk, Russell W. - In: Journal of advertising : official publication of the … 33 (2004) 3, pp. 63-76
Persistent link: https://www.econbiz.de/10008128156