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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Advertising effects
236
Werbewirkung
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Advertising
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USA
54
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Consumer behaviour
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Chang, Chingching
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Burton, Scot
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7
Dahlén, Micael
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Kees, Jeremy
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Muehling, Darrel D.
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Pelsmacker, Patrick de
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Phillips, Barbara J.
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Puntoni, Stefano
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Rosengren, Sara
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Carlson, Les
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Faber, Ronald J.
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Hudders, Liselot
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Jin, Hyun Seung
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Kareklas, Ioannis
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Kim, Jooyoung
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Li, Hairong
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Ratneshwar, Srinivasan
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Reijmersdal, Eva A. van
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Rozendaal, Esther
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Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
761
The journal of brand management : an international journal
359
Journal of retailing and consumer services
331
The journal of product & brand management
312
Journal of advertising research
293
Psychology & marketing
261
Journal of marketing communications
254
International journal of advertising : the quarterly review of marketing communications
235
International journal of advertising : the review of marketing communications
218
European journal of marketing : EJM
173
SpringerLink / Bücher
156
Journal of promotion management : JPM
153
Journal of international consumer marketing
152
Tourism management : research, policies, practice
145
Asia Pacific journal of marketing and logistics
143
Journal of travel and tourism marketing
131
International journal of hospitality management
128
Journal of promotion management : innovations in planning and applied research
123
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
121
Marketing intelligence & planning
115
Journal of global marketing
113
International marketing review
112
Marketing letters : a journal of research in marketing
111
International journal of internet marketing and advertising : IJIMA
110
Journal of business ethics : JOBE
110
The journal of consumer marketing
109
Journal of marketing research : JMR
108
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
108
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
106
Journal of consumer research : JCR ; an interdisciplinary bimonthly
101
Journal of marketing
97
Journal of marketing management : MM
95
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
93
Journal of strategic marketing
88
Discussion paper series / IZA
87
Journal of the Academy of Marketing Science
87
Industrial marketing management : the international journal for industrial and high-tech firms
86
International journal of consumer studies
85
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
80
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ECONIS (ZBW)
255
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1
What's funny and what's not : the moderating role of cultural orientation in ad humor
Lee, Yih Hwai
;
Lim, Elison Ai Ching
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 71-84
Persistent link: https://www.econbiz.de/10003732325
Saved in:
2
Assertive environmental advertising and reactance : differences between South Koreans and Americans
Kim, Yeonshin
;
Baek, Tae Hyun
;
Yoon, Sukki
;
Oh, Sangdo
; …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 550-564
Persistent link: https://www.econbiz.de/10011798743
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3
Long live creative media choice : the medium as a persistent brand cue
Dahlén, Micael
;
Friberg, Lars
;
Nilsson, Erik
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 121-129
Persistent link: https://www.econbiz.de/10003863813
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4
Temporal construal in advertising : the moderating role of temporal orientation and attribute importance in consumer evaluations
Martin, Brett A. S.
;
Gnoth, Juergen
;
Strong, Carolyn
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 5-19
Persistent link: https://www.econbiz.de/10003892000
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5
Projecting authenticity through advertising : consumer judgements of advertisers' claims
Beverland, Michael B.
;
Lindgreen, Adam
;
Vink, Michiel W.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 5-15
Persistent link: https://www.econbiz.de/10003708152
Saved in:
6
Advergames : the impact of brand prominence and game repetition on brand responses
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10003962667
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7
Personification in advertising : using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie
;
McQuarrie, Edward F.
;
Phillips, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
Saved in:
8
Is self-character similarity always beneficial? : the moderating role of immersion in product placement effects
Bhatnagar, Namita
;
Wan, Fang
- In:
Journal of advertising : official publication of the …
40
(
2011
)
2
,
pp. 39-50
Persistent link: https://www.econbiz.de/10009241301
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9
Inducing value-congruent behavior through advertising and the moderating role of attitudes toward advertising
Defever, Christine
;
Pandelaere, Mario
;
Roe, Keith
- In:
Journal of advertising : official publication of the …
40
(
2011
)
2
,
pp. 25-37
Persistent link: https://www.econbiz.de/10009241302
Saved in:
10
The differential effect of ad novelty and message usefulness on brand judgments
Sheinin, Daniel A.
;
Varki, Sajeev
;
Ashley, Christy
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 5-17
Persistent link: https://www.econbiz.de/10009302704
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