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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Advertising effects
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Journal of advertising : official publication of the American Academy of Advertising
Games and economic behavior
1,474
Journal of economic theory
866
Journal of business research : JBR
835
Economics letters
697
European journal of operational research : EJOR
697
Journal of economic behavior & organization : JEBO
688
Management science : journal of the Institute for Operations Research and the Management Sciences
523
International journal of game theory : official journal of the Game Theory Society
510
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482
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468
Games
447
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439
Journal of retailing and consumer services
424
Journal of mathematical economics
409
International game theory review
396
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389
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Economic theory : official journal of the Society for the Advancement of Economic Theory
369
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366
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357
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Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
312
International journal of production economics
312
International journal of advertising : the quarterly review of marketing communications
311
Journal of marketing communications
308
Discussion paper / Tinbergen Institute
302
Theory and decision : an international journal for multidisciplinary advances in decision science
299
NBER working paper series
295
Technological forecasting & social change : an international journal
295
International journal of advertising : the review of marketing communications
292
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
274
International journal of internet marketing and advertising : IJIMA
272
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
249
Working paper / National Bureau of Economic Research, Inc.
245
The American economic review
243
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233
Social choice and welfare
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224
Information systems research : ISR
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317
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1
Children's responses to
advertising
in social games
Rozendaal, Esther
;
Slot, Noortje
;
Reijmersdal, Eva A. van
; …
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 142-154
Persistent link: https://www.econbiz.de/10009778537
Saved in:
2
The gamification of
advertising
: analysis and research directions of in-game
advertising
, advergames, and
advertising
in social network games
Terlutter, Ralf
;
Capella, Michael L.
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 95-112
Persistent link: https://www.econbiz.de/10009778546
Saved in:
3
Product placement in social games : consumer experiences in China
Chen, Huan
;
Haley, Eric
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 286-295
Persistent link: https://www.econbiz.de/10010408860
Saved in:
4
Are banner advertisements in online games effective?
Yeu, Minsun
;
Yoon, Hee-sook
;
Taylor, Charles Raymond
; …
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 241-250
Persistent link: https://www.econbiz.de/10009778515
Saved in:
5
Mitigating the effects of advergames on children : do
advertising
breaks work?
An, Soontae
;
Stern, Susannah
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009009163
Saved in:
6
Presentation matters : comparison of cognitive effects of DTC prescription drug advergames, websites, and print ads
Huh, Jisu
;
Suzuki-Lambrecht, Yoshikazu
;
Lueck, Jennifer
; …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 360-374
Persistent link: https://www.econbiz.de/10011410179
Saved in:
7
Children's
advertising
literacy for advergames : perception of the game as
advertising
An, Soontae
;
Jin, Hyun Seung
;
Park, Eun Hae
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 63-72
Persistent link: https://www.econbiz.de/10010344086
Saved in:
8
Comparing TV ads and advergames targeting children : the impact of persuasion knowledge on behavioral responses
Panic, Katarina
;
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 264-273
Persistent link: https://www.econbiz.de/10009778508
Saved in:
9
Coddling our kids : can parenting style affect attitudes toward advergames?
Evans, Nathaniel J.
;
Carlson, Les
;
Hoy, Mariea Grubbs
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 228-240
Persistent link: https://www.econbiz.de/10009778516
Saved in:
10
Audio and visual distractions and implicit brand memory : a study of video game players
Choi, Yung Kyun
;
Lee, Sung mi
;
Li, Hairong
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 219-227
Persistent link: https://www.econbiz.de/10009778520
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