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Consumer privacy concerns and preference for degree of regulatory control : a study of mobile advertising in Japan
Okazaki, Shintaro; Li, Hairong; Hirose, Morikazu - In: Journal of advertising : official publication of the … 38 (2009) 4, pp. 63-77
Persistent link: https://www.econbiz.de/10003931178
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Measuring soft-sell versus hard-sell advertising appeals
Okazaki, Shintaro; Mueller, Barbara; Taylor, Charles Robert - In: Journal of advertising : official publication of the … 39 (2010) 2, pp. 5-20
Persistent link: https://www.econbiz.de/10003986759
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Do global brands use similar executional styles across cultures? : a comparison of US and Japanese television advertising
Taylor, Charles Robert; Okazaki, Shintaro - In: Journal of advertising : official publication of the … 44 (2015) 3, pp. 276-288
Persistent link: https://www.econbiz.de/10011313242
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Consumer Privacy Concerns and Preference for Degree of Regulatory Control
Okazaki, Shintaro; Li, Hairong; Hirose, Morikazu - In: Journal of advertising : official publication of the … 38 (2009) 4, pp. 63-78
Persistent link: https://www.econbiz.de/10008335937
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Measuring Soft-Sell Versus Hard-Sell Advertising Appeals
Okazaki, Shintaro; Mueller, Barbara; Taylor, Charles - In: Journal of advertising : official publication of the … 39 (2010) 2, pp. 5-21
Persistent link: https://www.econbiz.de/10008428590
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Advertising Standardization's Positive Impact on the Bottom Line: A Model of When and How Standardization Improves Financial and Strategic Performance
Okazaki, Shintaro; Taylor, Charles; Zou, Shaoming - In: Journal of advertising : official publication of the … 35 (2006) 3, pp. 17-34
Persistent link: https://www.econbiz.de/10008126555