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It's just a joke violence against males in humorous advertising
Gulas, Charles S.; McKeage, Kim; Weinberger, Marc G. - In: Journal of advertising : official publication of the … 39 (2010) 4, pp. 109-120
Persistent link: https://www.econbiz.de/10008860323
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The impact of violent humor on advertising success : a gender perspective
Swani, Kunal; Weinberger, Marc G.; Gulas, Charles S. - In: Journal of advertising : official publication of the … 42 (2013) 4, pp. 308-319
Persistent link: https://www.econbiz.de/10010230071
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ARTICLES - Extending Social Comparison: An Examination of the Unintended Consequences of Idealized Advertising Imagery
Gulas, Charles S.; McKeage, Kim - In: Journal of advertising : official publication of the … 29 (2000) 2, pp. 17-28
Persistent link: https://www.econbiz.de/10008120139
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ARTICLES - Extending Social Comparison: An Examination of the Unintended Consequences of Idealized Advertising Imagery
Gulas, Charles S.; McKeage, Kim - In: Journal of advertising : official publication of the … 29 (2000) 2, pp. 17-28
Persistent link: https://www.econbiz.de/10008120146
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Shades of Green: A Multidimensional Analysis of Environmental Advertising
Banerjee, Subhabrata; Gulas, Charles S.; Iyer, Easwar - In: Journal of advertising : official publication of the … 24 (1995) 2, pp. 21-32
Persistent link: https://www.econbiz.de/10008128938