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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Advertising
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Eisend, Martin
13
Dahlén, Micael
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Franke, George R.
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Hartmann, Patrick
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Journal of advertising : official publication of the American Academy of Advertising
International journal of advertising : the quarterly review of marketing communications
15
Journal of advertising
11
International journal of advertising : the review of marketing communications
9
European Advertising Academy
8
Journal of the Academy of Marketing Science
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Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
7
SpringerLink / Bücher
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Psychology & marketing
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Advances in advertising research
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BuR - Business Research
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Journal of international marketing
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Marketing letters : a journal of research in marketing
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Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin / Betriebswirtschaftliche Reihe
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of current issues and research in advertising : JCIRA
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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Business research
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Discussion Papers / Fachbereich Wirtschaftswissenschaft, Freie Universität Berlin
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Diskussionsbeiträge
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Empirische Mastertechniken : eine anwendungsorientierte Einführung für die Marketing- und Managementforschung
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Journal of business economics : JBE
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Journal of business research : JBR
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Journal of marketing
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Marketing : ZFP ; journal of research and management
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Marketing Letters
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Research
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Breaking new ground in theory and practice
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Business research : BuR ; official open access journal of VHB, Verband der Hochschullehrer für Betriebswirtschaft e.V
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Journal of Consumer Psychology
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of retailing
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Lehrbuch
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Marketing : journal of research and management
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Springer eBook Collection
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Berliner Reihe zum Marketing - Arbeitspapier ; Nr. 1 (2006)
1
BuR ; Volume 2, Issue 1, May 2009, 67-84
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Explaining the impact of scarcity appeals in advertising : the mediating role of perceptions of susceptibility
Eisend, Martin
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 33-40
Persistent link: https://www.econbiz.de/10003766362
Saved in:
2
Meta-analysis in advertising research
Eisend, Martin
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10011686441
Saved in:
3
The third-person effect in advertising : a meta-analysis
Eisend, Martin
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 377-394
Persistent link: https://www.econbiz.de/10011744290
Saved in:
4
Special issue: Reinquiries in advertising research
Eisend, Martin
(
ed.
);
Franke, George R.
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011453830
Saved in:
5
Reinquiries in advertising research
Eisend, Martin
;
Franke, George R.
;
Leigh, James H.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011453831
Saved in:
6
Looking beyond first-person effects (FPEs) in the influence of scarcity appeals in advertising : a replication and extension of Eisend (2008)
Sharma, Piyush
;
Roy, Rajat
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 78-84
Persistent link: https://www.econbiz.de/10011453871
Saved in:
7
Gender roles and humor in advertising : the occurrence of stereotyping in humorous and nonhumorous advertising and its consequences for advertising effectiveness
Eisend, Martin
;
Plagemann, Julia
;
Sollwedel, Julia
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 256-273
Persistent link: https://www.econbiz.de/10010408864
Saved in:
8
Advertising repetition : a meta-analysis on effective frequency in advertising
Schmidt, Susanne
;
Eisend, Martin
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 415-428
Persistent link: https://www.econbiz.de/10011410229
Saved in:
9
Nature imagery in non-green advertising : the effects of emotion, autobiographical memory, and consumer's green
Hartmann, Patrick
;
Apaolaza, Vanessa
;
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 427-440
Persistent link: https://www.econbiz.de/10011633849
Saved in:
10
The effectiveness of advertising : a meta-meta-analysis of advertising inputs and outcomes
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 519-531
Persistent link: https://www.econbiz.de/10011633874
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