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Openness in metaphorical and straightforward advertisements : appreciation effects
Lagerwerf, Luuk; Meijers, Anoe - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 19-30
Persistent link: https://www.econbiz.de/10003732277
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Consumer responses toward sexual and nonsexual appeals : the influence of involvement, need for cognition (NFC), and gender
Putrevu, Sanjay - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 57-69
Persistent link: https://www.econbiz.de/10003732320
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What's funny and what's not : the moderating role of cultural orientation in ad humor
Lee, Yih Hwai; Lim, Elison Ai Ching - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 71-84
Persistent link: https://www.econbiz.de/10003732325
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Comparison of the paths from consumer involvement types to ad responses between corporate advertising and product advertising
Kim, Sora; Haley, Eric; Koo, Gi-yong - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 67-80
Persistent link: https://www.econbiz.de/10003892016
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Advertising´s new audiences : consumer response in the new free market economies of Central and Eastern Europe ; the case of the Czech Republic
Millan, Elena S.; Mittal, Banwari - In: Journal of advertising : official publication of the … 39 (2010) 3, pp. 81-98
Persistent link: https://www.econbiz.de/10008665414
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An examination of consumer responses toward attribute- and goal-framed messages
Putrevu, Sanjay - In: Journal of advertising : official publication of the … 39 (2010) 3, pp. 5-24
Persistent link: https://www.econbiz.de/10008665422
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Consumer responses to Christian religious symbols in advertising
Taylor, Valerie A.; Halstead, Diane; Haynes, Paula J. - In: Journal of advertising : official publication of the … 39 (2010) 2, pp. 79-92
Persistent link: https://www.econbiz.de/10003986811
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Personification in advertising : using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie; McQuarrie, Edward F.; Phillips, … - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
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An empirical investigation of the differential effects of personal, historical, and non-nostalgic advertising on consumer responses
Muehling, Darrel D.; Pascal, Vincent J. - In: Journal of advertising : official publication of the … 40 (2011) 2, pp. 107-122
Persistent link: https://www.econbiz.de/10009241271
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Inducing value-congruent behavior through advertising and the moderating role of attitudes toward advertising
Defever, Christine; Pandelaere, Mario; Roe, Keith - In: Journal of advertising : official publication of the … 40 (2011) 2, pp. 25-37
Persistent link: https://www.econbiz.de/10009241302