Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Data accuracy's impact on segm...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Target group
33
Zielgruppe
33
Advertising
22
Werbung
22
Advertising effects
21
Werbewirkung
21
Children
15
Kinder
15
USA
15
United States
15
Jugendliche
6
Youth
6
Computerspiel
5
Fernsehwerbung
5
Television advertising
5
Video game
5
Language
4
Psychology of advertising
4
Sprache
4
Werbepsychologie
4
Data protection
3
Datenschutz
3
Advertising planning
2
Alcoholic beverage
2
Alkoholisches Getränk
2
Brand image
2
China
2
Cognition
2
Consumer behaviour
2
Consumer preferences
2
Direct marketing
2
Direktmarketing
2
Ethnic group
2
Ethnische Gruppe
2
Experiment
2
Fernsehprogramm
2
Homosexuality
2
Homosexualität
2
Kognition
2
Konsumentenpräferenzen
2
more ...
less ...
Online availability
All
Undetermined
13
Type of publication
All
Article
35
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
36
Aufsatz in Zeitschrift
36
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
36
Author
All
Russell, Cristel Antonia
3
An, Soontae
2
Bakir, Aysen
2
Burton, Scot
2
Kulczynski, Alicia
2
Nelson, Michelle R.
2
Puntoni, Stefano
2
Russell, Dale W.
2
Baxter, Stacey
1
Baxter, Stacey M.
1
Bellan, Monique
1
Berry, Christopher
1
Bishop, Melissa M.
1
Carroll, Ryall
1
Cauberghe, Verolien
1
Cauberghe, Veroline
1
Chen, Huan
1
Childers, Courntey Carpenter
1
David, Meredith E.
1
De Jans, Steffi
1
Evans, Nathaniel J.
1
Folse, Judith Anne Garretson
1
Fosu, Ignatius
1
Gross, Michelle
1
Grube, Joel W.
1
Haley, Eric
1
Hamby, Anne M.
1
Hirose, Morikazu
1
Holiday, Steven
1
Hooge, Ilona E. de
1
Hoy, Mariea Grubbs
1
Hudders, Liselot
1
Huh, Jisu
1
Hwang, Yoori
1
Ilicic, Jasmina
1
Jeong, Se-Hoon
1
Jin, Hyun Seung
1
Kees, Jeremy
1
Kim, Dongwook
1
Ko, Dongwoo
1
more ...
less ...
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
SpringerLink / Bücher
84
IMF staff country report
68
Young consumers : insight and ideas for responsible marketers
61
Health marketing quarterly
48
IMF country report
44
Journal of advertising research
44
Discussion paper / Central Bureau voor de Statistiek
39
Journal of business research : JBR
37
Journal of retailing and consumer services
30
Springer eBook Collection
29
International journal of advertising : the quarterly review of marketing communications
27
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
27
Research
27
Working paper / National Bureau of Economic Research, Inc.
25
NBER working paper series
23
Psychology & marketing
23
Handbuch Zielgruppenmanagement
21
International journal of pharmaceutical and healthcare marketing : IJPHM
21
The silver market phenomenon : business opportunities in an era of demographic change
21
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
20
European journal of operational research : EJOR
20
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
20
The silver market phenomenon : marketing and innovation in the aging society
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
20
Journal of Consumer Marketing
19
Leitfaden Online-Marketing ; [Bd. 1]
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
NBER Working Paper
19
Harvard business review : HBR
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of marketing communications
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
Marketing Intelligence & Planning
18
The journal of consumer marketing
18
Journal of fashion marketing and management
17
International journal of consumer studies
16
Journal of travel and tourism marketing
16
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
16
Marketing letters : a journal of research in marketing
15
more ...
less ...
Source
All
ECONIS (ZBW)
36
Showing
1
-
10
of
36
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
An analysis of data quality : professional panels, student subject pools, and Amazon's Mechanical Turk
Kees, Jeremy
;
Berry, Christopher
;
Burton, Scot
; …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 141-155
Persistent link: https://www.econbiz.de/10011686523
Saved in:
2
Consumer privacy concerns and preference for degree of regulatory control : a study of mobile advertising in Japan
Okazaki, Shintaro
;
Li, Hairong
;
Hirose, Morikazu
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 63-77
Persistent link: https://www.econbiz.de/10003931178
Saved in:
3
Presentation matters : comparison of cognitive effects of DTC prescription drug advergames, websites, and print ads
Huh, Jisu
;
Suzuki-Lambrecht, Yoshikazu
;
Lueck, Jennifer
; …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 360-374
Persistent link: https://www.econbiz.de/10011410179
Saved in:
4
Nature and impact of alcohol messages in a youth-oriented television series
Russell, Cristel Antonia
;
Russell, Dale W.
;
Grube, Joel W.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 97-111
Persistent link: https://www.econbiz.de/10003892023
Saved in:
5
The persuasiveness of individualistic and collectivistic advertising appeals among Chinese Generation-X-consumers
Zhang, Jing
- In:
Journal of advertising : official publication of the …
39
(
2010
)
3
,
pp. 69-80
Persistent link: https://www.econbiz.de/10008665416
Saved in:
6
The impact of medium context on bilingual consumers' responses to code-switched advertising
Bishop, Melissa M.
;
Peterson, Mark
- In:
Journal of advertising : official publication of the …
39
(
2010
)
3
,
pp. 55-67
Persistent link: https://www.econbiz.de/10008665417
Saved in:
7
Self-regulatory safeguards and the online privacy of preteen children : implications for the advertising industry
Miyazaki, Anthony D.
;
Stanaland, Andrea J. S.
;
Lwin, May O.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 79-91
Persistent link: https://www.econbiz.de/10003931181
Saved in:
8
Dual-modality disclaimers, emotional appeals, and production techniques in food advertising airing during programs rated for children : is there a good balance?
Wicks, Jan DeBlanc
;
Warren, Ron
;
Fosu, Ignatius
;
Wicks, …
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 93-105
Persistent link: https://www.econbiz.de/10003931183
Saved in:
9
How are children's attitudes toward ads and brands affected by gender-related content in advertising?
Bakir, Aysen
;
Palan, Kay M.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 35-48
Persistent link: https://www.econbiz.de/10003962669
Saved in:
10
Mitigating the effects of advergames on children : do advertising breaks work?
An, Soontae
;
Stern, Susannah
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009009163
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
