Narrow search
Showing 1 - 10 of 282
Cover Image
Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.; Reijmersdal, Eva A. van; Neijens, … - In: Journal of advertising : official publication of the … 44 (2015) 3, pp. 196-207
Persistent link: https://www.econbiz.de/10011313252
Cover Image
When new commercials do not meet expectations
Chang, Chingching - In: Journal of advertising : official publication of the … 43 (2014) 4, pp. 359-370
Persistent link: https://www.econbiz.de/10010469996
Cover Image
Practitioner and customer views of advertising creativity : same concept, different meaning?
West, Douglas C.; Kover, Arthur J.; Caruana, Albert - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 35-45
Persistent link: https://www.econbiz.de/10003808075
Cover Image
Television commercial violence potential effects on children
Brocato, E. Deanne; Gentile, Douglas A.; Laczniak, … - In: Journal of advertising : official publication of the … 39 (2010) 4, pp. 95-107
Persistent link: https://www.econbiz.de/10008860325
Cover Image
How the digital video recorder (DVR) changes traditional television advertising
Wilbur, Kenneth C. - In: Journal of advertising : official publication of the … 37 (2008) 1, pp. 143-149
Persistent link: https://www.econbiz.de/10003708192
Cover Image
How are children's attitudes toward ads and brands affected by gender-related content in advertising?
Bakir, Aysen; Palan, Kay M. - In: Journal of advertising : official publication of the … 39 (2010) 1, pp. 35-48
Persistent link: https://www.econbiz.de/10003962669
Cover Image
The prevalence and influence of the combination of humor and violence in super bowl commercials
Blackford, Benjamin J.; Gentry, James W.; Harrison, … - In: Journal of advertising : official publication of the … 40 (2011) 4, pp. 123-133
Persistent link: https://www.econbiz.de/10009491959
Cover Image
Program-involvement effects on commercial attention and recall of successive and embedded advertising
Moorman, Marjolein; Willemsen, Lotte M.; Neijens, Peter C. - In: Journal of advertising : official publication of the … 41 (2012) 2, pp. 25-38
Persistent link: https://www.econbiz.de/10009659328
Cover Image
The typicality and accessibility of consumer attitudes toward television advertising : implications for the measurement of attitudes toward advertising in general
Jin, Hyun Seung; Lutz, Richard J. - In: Journal of advertising : official publication of the … 42 (2013) 4, pp. 343-357
Persistent link: https://www.econbiz.de/10010230056
Cover Image
The impact of violent humor on advertising success : a gender perspective
Swani, Kunal; Weinberger, Marc G.; Gulas, Charles S. - In: Journal of advertising : official publication of the … 42 (2013) 4, pp. 308-319
Persistent link: https://www.econbiz.de/10010230071