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Desperately seeking advertising creativity : engaging an imaginative "3Ps" research agenda
Sasser, Sheila L.; Koslow, Scott - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 5-19
Persistent link: https://www.econbiz.de/10003807957
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Special issue on creativity research in advertising
Sasser, Sheila L. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003808064
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When deep structures surface : design structures that can repeatedly surprise
Goldenberg, Jacob; Mazursky, David - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 21-34
Persistent link: https://www.econbiz.de/10003808073
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The impact of advertising creativity on the hierarchy of effects
Smith, Robert E.; Chen, Jiemiao; Yang, Xiaojing - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 47-61
Persistent link: https://www.econbiz.de/10003808078
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Creativity and memory effects : recall, recognition, and an exploration of nontraditional media
Baack, Daniel W.; Wilson, Rick T.; Till, Brian D. - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 85-94
Persistent link: https://www.econbiz.de/10003808343
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Wildfire 2008: creativity with a human touch
Bernardin, Thomas; Kemp-Robertson, Paul - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 131-135
Persistent link: https://www.econbiz.de/10003808362
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Creative and effective advertising: balancing spontaneity and discipline
Stewart, David W.; Cheng, Yan; Wan, Heather - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 135-139
Persistent link: https://www.econbiz.de/10003808444
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Defining the necessary components of creative, effective ads
Rossiter, John R. - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 139-144
Persistent link: https://www.econbiz.de/10003808446
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The concept of "imaginative intensity" in advertising
Erevelles, Sunil; Roundtree, Robert; Zinkhan, George M.; … - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 144-149
Persistent link: https://www.econbiz.de/10003808451
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Advertising creativity in Korea : scale development and validation
Kim, Byoung Hee; Han, Sangpil; Yoon, Sukki - In: Journal of advertising : official publication of the … 39 (2010) 2, pp. 93-108
Persistent link: https://www.econbiz.de/10003986813