Narrow search
Showing 1 - 10 of 248
Cover Image
Imagery fluency and narrative advertising effects
Chang, Chingching - In: Journal of advertising : official publication of the … 42 (2013) 1, pp. 54-68
Persistent link: https://www.econbiz.de/10009738745
Cover Image
Examining regulatory focus in the information processing of imagery and analytical advertisements
Roy, Rajat; Phau, Ian - In: Journal of advertising : official publication of the … 43 (2014) 4, pp. 371-381
Persistent link: https://www.econbiz.de/10010469994
Cover Image
Insidious effects of syntactic complexity : are ads targeting older adults too complex to remember?
Kim, Dongwook; Mishra, Sanjay; Wang, Ze; Singh, Surendra N. - In: Journal of advertising : official publication of the … 45 (2016) 4, pp. 509-518
Persistent link: https://www.econbiz.de/10011633873
Cover Image
Presentation matters : comparison of cognitive effects of DTC prescription drug advergames, websites, and print ads
Huh, Jisu; Suzuki-Lambrecht, Yoshikazu; Lueck, Jennifer; … - In: Journal of advertising : official publication of the … 44 (2015) 4, pp. 360-374
Persistent link: https://www.econbiz.de/10011410179
Cover Image
A metacognitive model of the effects of susceptibility to persuasion self-beliefs on advertising effects
Chang, Chingching - In: Journal of advertising : official publication of the … 46 (2017) 4, pp. 487-502
Persistent link: https://www.econbiz.de/10011798721
Cover Image
Same-sex couples in advertisements : an investigation of the role of implicit attitudes on cognitive processing and evaluation
Read, Glenna L.; Driel, Irene I. van; Potter, Robert F. - In: Journal of advertising : official publication of the … 47 (2018) 2, pp. 182-197
Persistent link: https://www.econbiz.de/10011876118
Cover Image
Did you get it? : factors influencing subjective comprehension of visual metaphors in advertising
Mohanty, Praggyan Pam; Ratneshwar, Srinivasan - In: Journal of advertising : official publication of the … 44 (2015) 3, pp. 232-242
Persistent link: https://www.econbiz.de/10011313249
Cover Image
Chronological age versus cognitive age for younger consumers : implications for advertising persuasion
Chang, Chingching - In: Journal of advertising : official publication of the … 37 (2008) 3, pp. 19-32
Persistent link: https://www.econbiz.de/10003766360
Cover Image
Repetition variation strategies for narrative advertising
Chang, Chingching - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 51-65
Persistent link: https://www.econbiz.de/10003892009
Cover Image
Positive mood and susceptibility to false advertising
LaTour, Kathryn A.; LaTour, Michael S. - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 127-142
Persistent link: https://www.econbiz.de/10003892037