//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Scale and Scope Effects on Adv...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
170
Werbung
170
Advertising effects
107
Werbewirkung
107
Consumer behaviour
35
Konsumentenverhalten
35
USA
28
United States
28
Target group
20
Zielgruppe
20
Creativity
17
Kreativität
17
Computerspiel
15
Psychology of advertising
15
Video game
15
Werbepsychologie
15
Advertising industry
14
Forschung
14
Research
14
Werbewirtschaft
14
Children
12
Kinder
12
Brand image
9
Markenimage
9
Empirical method
7
Empirische Methode
7
Perception
7
Social Web
7
Social web
7
Wahrnehmung
7
Gewalt
6
Green marketing
6
Language
6
Sprache
6
Theorie
6
Theory
6
Violence
6
Öko-Marketing
6
Bibliometrics
5
Bibliometrie
5
more ...
less ...
Online availability
All
Undetermined
65
Type of publication
All
Article
169
Book / Working Paper
9
Type of publication (narrower categories)
All
Article in journal
178
Aufsatz in Zeitschrift
178
Collection of articles of several authors
9
Sammelwerk
9
Language
All
English
178
Author
All
Eisend, Martin
8
Chang, Chingching
6
Dahlén, Micael
6
Nelson, Michelle R.
5
Rosengren, Sara
5
Kees, Jeremy
4
Koslow, Scott
4
Puntoni, Stefano
4
Sasser, Sheila L.
4
Sheehan, Kim Bartel
4
Yoon, Sukki
4
Ashley, Christy
3
Berry, Christopher
3
Burton, Scot
3
Carlson, Les
3
Choi, Yung Kyun
3
Ford, John B.
3
Franke, George R.
3
Huh, Jisu
3
Laczniak, Russell N.
3
Li, Hairong
3
Reid, Leonard N.
3
Stafford, Marla Royne
3
Verbeke, Willem J. M. I.
3
An, Soontae
2
Baek, Tae Hyun
2
Belk, Russell W.
2
Capella, Michael L.
2
Cheong, Yunjae
2
De Gregorio, Federico
2
Evans, Nathaniel J.
2
Faber, Ronald J.
2
Hoy, Mariea Grubbs
2
Kim, Kihan
2
Leigh, James H.
2
Malthouse, Edward C.
2
McQuarrie, Edward F.
2
Muehling, Darrel D.
2
Pelsmacker, Patrick de
2
Phillips, Barbara J.
2
more ...
less ...
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
Journal of advertising research
253
International journal of advertising : the review of marketing communications
212
International journal of advertising : the quarterly review of marketing communications
192
Journal of advertising
192
Journal of business research : JBR
190
Journal of marketing communications
157
European Journal of Marketing
142
Journal of Consumer Marketing
138
European journal of operational research : EJOR
126
NBER working paper series
123
Applied economics
121
Working paper / National Bureau of Economic Research, Inc.
113
NBER Working Paper
108
Management science : journal of the Institute for Operations Research and the Management Sciences
99
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of promotion management : JPM
86
Journal of productivity analysis
84
Young Consumers
83
Economics letters
80
Discussion paper / Centre for Economic Policy Research
77
Journal of marketing
76
European journal of marketing : EJM
74
Journal of historical research in marketing
74
Marketing Science
69
Journal of marketing research : JMR
68
International journal of industrial organization
66
Journal of promotion management : innovations in planning and applied research
66
International journal of internet marketing and advertising : IJIMA
63
Journal of retailing and consumer services
63
CESifo working papers
62
SpringerLink / Bücher
61
American journal of agricultural economics
60
International Marketing Review
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Psychology & marketing
58
Strategic Direction
58
Jahrbuch der Absatz- und Verbrauchsforschung
57
Journal of Product & Brand Management
54
Working paper
54
more ...
less ...
Source
All
ECONIS (ZBW)
178
Showing
1
-
10
of
178
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The current state of
advertising
ethics : industry and academic perspectives
Drumwright, Minette E.
;
Murphy, Patrick E.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
1
,
pp. 83-107
Persistent link: https://www.econbiz.de/10003833481
Saved in:
2
Special issue on creativity research in
advertising
Sasser, Sheila L.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003808064
Saved in:
3
The concept of "imaginative intensity" in
advertising
Erevelles, Sunil
;
Roundtree, Robert
;
Zinkhan, George M.
; …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 144-149
Persistent link: https://www.econbiz.de/10003808451
Saved in:
4
Creative leaders : thirty years of big ideas
Ashley, Christy
;
Oliver, Jason D.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 115-130
Persistent link: https://www.econbiz.de/10003962688
Saved in:
5
Do marketing clients really get the
advertising
they deserve? : the trade-off between strategy and originality in Australian and New Zealand agencies
O'Connor, Huw
;
Koslow, Scott
;
Kilgour, Mark
;
Sasser, …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 147-155
Persistent link: https://www.econbiz.de/10011453926
Saved in:
6
Advertising
research in the post-WTO decade in China : meeting the internationalization challenge
Hung, Kineta
;
Tse, Caleb H.
;
Cheng, Shirley Y. Y.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 121-145
Persistent link: https://www.econbiz.de/10009738523
Saved in:
7
Corporate social responsibility (CSR) disclosure of
advertising
agencies : an exploratory analysis of six holding companies' annual reports
Waller, David S.
;
Lanis, Roman
- In:
Journal of advertising : official publication of the …
38
(
2009
)
1
,
pp. 109-121
Persistent link: https://www.econbiz.de/10003833484
Saved in:
8
The effect of agency creativity on campaign outcomes : the moderating role of market conditions
Li, Hairong
;
Dou, Wenyu
;
Wang, Guangping
;
Zhou, Nan
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 109-120
Persistent link: https://www.econbiz.de/10003808351
Saved in:
9
Finding the keys to creativity in ad agencies : using climate, dispersion, and size to examine award performance
Verbeke, Willem J. M. I.
;
Franses, Philip Hans
;
Blanc, …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 121-130
Persistent link: https://www.econbiz.de/10003808357
Saved in:
10
Agency practitioner theories of how
advertising
works
Nyilasy, Gergely
;
Reid, Leonard N.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 81-96
Persistent link: https://www.econbiz.de/10003892018
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->