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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Advertising effects
236
Werbewirkung
236
Advertising
170
Werbung
170
Consumer behaviour
86
Konsumentenverhalten
86
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71
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Eisend, Martin
12
Chang, Chingching
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Dahlén, Micael
8
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Muehling, Darrel D.
6
Nelson, Michelle R.
6
Pelsmacker, Patrick de
6
Rosengren, Sara
6
Yoon, Hye Jin
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5
Yoon, Sukki
5
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4
Carlson, Les
4
Choi, Yung Kyun
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Hudders, Liselot
4
Kim, Jooyoung
4
Laczniak, Russell N.
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Li, Hairong
4
McQuarrie, Edward F.
4
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Puntoni, Stefano
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Sheehan, Kim Bartel
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Smit, Edith G.
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Bergkvist, Lars
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Berry, Christopher
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Huh, Jisu
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Hung, Kineta
3
Jin, Hyun Seung
3
Kareklas, Ioannis
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Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
2,446
Journal of retailing and consumer services
2,035
International journal of hospitality management
806
Psychology & marketing
797
International journal of consumer studies
780
SpringerLink / Bücher
759
The journal of brand management : an international journal
705
Journal of consumer research : JCR ; an interdisciplinary bimonthly
626
NBER working paper series
620
European Journal of Marketing
576
Journal of advertising research
572
Journal of Consumer Marketing
511
Working paper / National Bureau of Economic Research, Inc.
510
The journal of product & brand management
508
Journal of marketing research : JMR
497
European journal of marketing : EJM
495
Management science : journal of the Institute for Operations Research and the Management Sciences
480
NBER Working Paper
451
Asia Pacific journal of marketing and logistics
435
Tourism management : research, policies, practice
434
Journal of marketing
432
Journal of marketing communications
430
Journal of travel and tourism marketing
419
Journal of marketing management : MM
418
Journal of Product & Brand Management
401
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
398
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
394
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
368
Journal of the Academy of Marketing Science
357
Journal of retailing
355
Marketing letters : a journal of research in marketing
354
Journal of international consumer marketing
349
International journal of advertising : the quarterly review of marketing communications
341
Technological forecasting & social change : an international journal
341
Cogent business & management
332
Journal of fashion marketing and management
326
Journal of consumer behaviour : an international research review
322
Marketing intelligence & planning
317
International journal of retail & distribution management
315
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ECONIS (ZBW)
351
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1
Comment :
advertising
, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
2
Get in the game : the effects of game-product congruity and product placement proximity on game players' processing of brands embedded in advergames
Peters, Sara
;
Leshner, Glenn
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 113-130
Persistent link: https://www.econbiz.de/10009778545
Saved in:
3
Children's responses to
advertising
in social games
Rozendaal, Esther
;
Slot, Noortje
;
Reijmersdal, Eva A. van
; …
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 142-154
Persistent link: https://www.econbiz.de/10009778537
Saved in:
4
Seeing without looking : the effects of hemispheric functioning on memory for brands in computer games
Yoon, Gunwoo
;
Vargas, Patrick T.
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 131-141
Persistent link: https://www.econbiz.de/10009778542
Saved in:
5
Audio and visual distractions and implicit
brand
memory : a study of video game players
Choi, Yung Kyun
;
Lee, Sung mi
;
Li, Hairong
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 219-227
Persistent link: https://www.econbiz.de/10009778520
Saved in:
6
Who is the loser when I lose the game? : does losing an advergame have a negative impact on the perception of the
brand
?
Steffen, Celina
;
Mau, Gunnar
;
Schramm-Klein, Hanna
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 183-195
Persistent link: https://www.econbiz.de/10009778528
Saved in:
7
How advergame content influences explicit and implicit
brand
attitudes : when violence spills over
Waiguny, Martin K. J.
;
Nelson, Michelle R.
;
Marko, Bernhard
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 155-169
Persistent link: https://www.econbiz.de/10009778534
Saved in:
8
Special issue: Advergames, in-game
advertising
, and social media games
Terlutter, Ralf
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009778499
Saved in:
9
Are banner advertisements in online games effective?
Yeu, Minsun
;
Yoon, Hee-sook
;
Taylor, Charles Raymond
; …
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 241-250
Persistent link: https://www.econbiz.de/10009778515
Saved in:
10
Play Buddies or Space Invaders? : player's attitudes toward in-game
advertising
Poels, Karolien
;
Janssens, Wim
;
Herrewijn, Laura
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 204-218
Persistent link: https://www.econbiz.de/10009778524
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