Narrow search
Showing 1 - 10 of 351
Cover Image
Comment : advertising, communication, and brands
Eisend, Martin - In: Journal of advertising : official publication of the … 45 (2016) 3, pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Cover Image
Get in the game : the effects of game-product congruity and product placement proximity on game players' processing of brands embedded in advergames
Peters, Sara; Leshner, Glenn - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 113-130
Persistent link: https://www.econbiz.de/10009778545
Cover Image
Children's responses to advertising in social games
Rozendaal, Esther; Slot, Noortje; Reijmersdal, Eva A. van; … - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 142-154
Persistent link: https://www.econbiz.de/10009778537
Cover Image
Seeing without looking : the effects of hemispheric functioning on memory for brands in computer games
Yoon, Gunwoo; Vargas, Patrick T. - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 131-141
Persistent link: https://www.econbiz.de/10009778542
Cover Image
Audio and visual distractions and implicit brand memory : a study of video game players
Choi, Yung Kyun; Lee, Sung mi; Li, Hairong - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 219-227
Persistent link: https://www.econbiz.de/10009778520
Cover Image
Who is the loser when I lose the game? : does losing an advergame have a negative impact on the perception of the brand?
Steffen, Celina; Mau, Gunnar; Schramm-Klein, Hanna - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 183-195
Persistent link: https://www.econbiz.de/10009778528
Cover Image
How advergame content influences explicit and implicit brand attitudes : when violence spills over
Waiguny, Martin K. J.; Nelson, Michelle R.; Marko, Bernhard - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 155-169
Persistent link: https://www.econbiz.de/10009778534
Cover Image
Special issue: Advergames, in-game advertising, and social media games
Terlutter, Ralf (contributor) - 2013
Persistent link: https://www.econbiz.de/10009778499
Cover Image
Are banner advertisements in online games effective?
Yeu, Minsun; Yoon, Hee-sook; Taylor, Charles Raymond; … - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 241-250
Persistent link: https://www.econbiz.de/10009778515
Cover Image
Play Buddies or Space Invaders? : player's attitudes toward in-game advertising
Poels, Karolien; Janssens, Wim; Herrewijn, Laura - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 204-218
Persistent link: https://www.econbiz.de/10009778524