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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Advertising
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Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
523
NBER working paper series
424
Working paper / National Bureau of Economic Research, Inc.
347
NBER Working Paper
338
SpringerLink / Bücher
310
Journal of advertising research
300
Industrial marketing management : the international journal for industrial and high-tech firms
270
Journal of marketing communications
247
International journal of advertising : the review of marketing communications
222
European Journal of Marketing
220
International journal of advertising : the quarterly review of marketing communications
210
Journal of strategic marketing
204
European journal of marketing : EJM
196
Journal of advertising
185
Management science : journal of the Institute for Operations Research and the Management Sciences
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Europäische Hochschulschriften / 5
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Journal of marketing
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Journal of Consumer Marketing
148
Journal of marketing management : MM
142
Journal of retailing and consumer services
141
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
141
Journal of health economics
136
Journal of the Academy of Marketing Science
136
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
126
The European journal of health economics : HEPAC ; health economics in prevention and care
118
European journal of operational research : EJOR
117
Health economics
115
The journal of business & industrial marketing
115
International journal of pharmaceutical and healthcare marketing : IJPHM
114
Marketing Intelligence & Planning
112
Journal of marketing research : JMR
110
Journal of promotion management : JPM
110
Marketing intelligence & planning
99
Gabler Edition Wissenschaft
98
Jahrbuch der Absatz- und Verbrauchsforschung
97
Psychology & marketing
97
Health marketing quarterly
96
CESifo working papers
94
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
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ECONIS (ZBW)
202
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1
Responsibility and brand
advertising
in the alcoholic beverage market : the modeling of normative drinking behavior
Ringold, Debra Jones
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 127-141
Persistent link: https://www.econbiz.de/10003708191
Saved in:
2
Integrating
advertising
and publicity : a theoretical examination of the effects of exposure sequence, publicity valence, and product attribute consistency
Kim, Jooyoung
;
Yoon, Hye Jin
;
Lee, Sun Young
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10003962685
Saved in:
3
Language choice in
advertising
for multinational corporations and local firms : a reinquiry focusing on monolinguals
Lin, Ying-Ching
;
Wang, Kai-Yu
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 43-52
Persistent link: https://www.econbiz.de/10011453858
Saved in:
4
Painting your point : the role of color in firms' strategic responses to product failures via
advertising
and marketing communications
Puzakova, Marina
;
Kwak, Hyokjin
;
Ramanathan, Suresh
; …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 365-376
Persistent link: https://www.econbiz.de/10011633824
Saved in:
5
Conceptualizing the evolution and future of
advertising
Kumar, V.
;
Gupta, Shaphali
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011591599
Saved in:
6
Mistaken inferences from
advertising
conversations : a modest research agenda
Johar, Gita Venkataramani
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 318-325
Persistent link: https://www.econbiz.de/10011591601
Saved in:
7
Advertising
repetition and placement issues in on-line environments
Yaveroglu, Idil
;
Donthu, Naveen
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 31-43
Persistent link: https://www.econbiz.de/10003732314
Saved in:
8
The role of ad likability in predicting and ad's campaign performance
Bergkvist, Lars
;
Rossiter, John R.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 85-97
Persistent link: https://www.econbiz.de/10003732331
Saved in:
9
Could placing ads wrong be right? :
advertising
effects of thematic incongruence
Dahlén, Micael
;
Rosengren, Sara
;
Törn, Fredrik
; …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 57-67
Persistent link: https://www.econbiz.de/10003766364
Saved in:
10
Long live creative media choice : the medium as a persistent brand cue
Dahlén, Micael
;
Friberg, Lars
;
Nilsson, Erik
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 121-129
Persistent link: https://www.econbiz.de/10003863813
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