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Wildfire 2008: creativity with a human touch
Bernardin, Thomas; Kemp-Robertson, Paul - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 131-135
Persistent link: https://www.econbiz.de/10003808362
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Promising attributes and experiences : attitudinal responses to functional versus experiential ad claims and the moderating role of involvement
Meling Samuelsen, Bendik; Olsen, Lars Erling - In: Journal of advertising : official publication of the … 39 (2010) 2, pp. 65-77
Persistent link: https://www.econbiz.de/10003986809
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The Journal of Advertising : historical, structural, and brand equity considerations
Carlson, Les - In: Journal of advertising : official publication of the … 44 (2015) 1, pp. 80-84
Persistent link: https://www.econbiz.de/10010503333
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Comment : advertising, communication, and brands
Eisend, Martin - In: Journal of advertising : official publication of the … 45 (2016) 3, pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
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Victoria's dirty secrets : effectiveness of green not-for-profit messages targeting brands
Cervellon, Marie-Cécile - In: Journal of advertising : official publication of the … 41 (2012) 4, pp. 133-145
Persistent link: https://www.econbiz.de/10009762977
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Effective luxury-brand advertising : the ES-IF matching (entity-symbolic versus incremental-functional) model
Kwon, JaeHwan; Seo, Yuri; Ko, Dongwoo - In: Journal of advertising : official publication of the … 45 (2016) 4, pp. 459-471
Persistent link: https://www.econbiz.de/10011633860
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Exploring social media engagement behaviors in the context of luxury brands
Pentina, Iryna; Guilloux, Véronique; Micu, Anca Cristina - In: Journal of advertising : official publication of the … 47 (2018) 1, pp. 55-69
Persistent link: https://www.econbiz.de/10011848773
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Openness in metaphorical and straightforward advertisements : appreciation effects
Lagerwerf, Luuk; Meijers, Anoe - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 19-30
Persistent link: https://www.econbiz.de/10003732277
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Advertising consumer culture in 1930s Shanghai : globalization and localization in yuefenpai
Zhao, Xin; Belk, Russell W. - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 45-56
Persistent link: https://www.econbiz.de/10003732317
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Consumer responses toward sexual and nonsexual appeals : the influence of involvement, need for cognition (NFC), and gender
Putrevu, Sanjay - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 57-69
Persistent link: https://www.econbiz.de/10003732320