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~isPartOf:"Journal of marketing communications"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
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Biraghi, Silvia
2
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1
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Journal of advertising research
Journal of marketing communications
Corporate communications : an international journal
61
Journal of communication management : an international journal
53
SpringerLink / Bücher
44
Journal of business research : JBR
22
International journal of business communication : IJBC ; a publication of the Association of Business Communication
17
Journal of communication management
17
Research
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Europäische Kulturen in der Wirtschaftskommunikation
13
Journal of business ethics : JOBE
13
International journal of business communication : IJBC : a publication of the Association for Business Communication
12
Organisationskommunikation
12
Corporate reputation review : an international journal
11
Games and economic behavior
10
PR-Praxis
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Springer eBook Collection
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The Routledge handbook of strategic communication
10
Springer Reference Wirtschaft
9
Basler Schriften zum Marketing
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European journal of marketing : EJM
7
European research studies
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Industrial marketing management : the international journal for industrial and high-tech firms
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Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
6
Business & society
6
Business horizons
6
Journal of promotion management : JPM
6
Journal of promotion management : innovations in planning and applied research
6
Journal of retailing and consumer services
6
Journal of service management
6
Management communication quarterly : an international journal
6
Public relations research : European and international perspectives and innovations ; [this book has been published as a Festschrift for Prof. Dr. Günter Bentele, University of Leipzig, on the occasion of his 60th birthday in March 2008]
6
Strategic corporate communication in the digital age
6
The handbook of communication and corporate social responsibility
6
Accounting, auditing & accountability journal
5
Corporate social responsibility and environmental management
5
Economics letters
5
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
5
Journal of economic theory
5
Public Relations : ein Handbuch
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Schriftenreihe Communicatio
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ECONIS (ZBW)
11
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10
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date (oldest first)
1
Industry and agency views of social media : issues implementing dialogic
communication
Buchanan-Oliver, Margo
;
Fitzgerald, Emma May
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 437-454
Persistent link: https://www.econbiz.de/10011612612
Saved in:
2
The value of ambient
communication
from a consumer perspective
Rosengren, Sara
;
Modig, Erik
;
Dahlén, Micael
- In:
Journal of marketing communications
21
(
2015
)
1
,
pp. 20-32
Persistent link: https://www.econbiz.de/10010514630
Saved in:
3
An ecological definition of ambient
communication
: a discursive conceptualization
Biraghi, Silvia
;
Gambetti, Rosella C.
;
Graffigna, Guendalina
- In:
Journal of marketing communications
21
(
2015
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10010514633
Saved in:
4
Building relationships through dialogic
communication
: organizations, stakeholders, and computer-mediated
communication
Pang, Augustine
;
Shin, Wonsun
;
Lew, Zijian
;
Walther, …
- In:
Journal of marketing communications
24
(
2018
)
1
,
pp. 68-82
Persistent link: https://www.econbiz.de/10011852913
Saved in:
5
Dimensions of effective CSR
communication
based on public expectations
Kim, Sora
;
Ferguson, Mary Ann
- In:
Journal of marketing communications
24
(
2018
)
6
,
pp. 549-568
Persistent link: https://www.econbiz.de/10011914746
Saved in:
6
Online versus offline promotional
communication
: evaluating the effect of medium on customer response
Ieva, Marco
;
Ziliani, Cristina
;
Gázquez-Abad, Juan Carlos
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 338-348
Persistent link: https://www.econbiz.de/10011929129
Saved in:
7
Facebook fan page : the effect of perceived socialness in consumer-brand
communication
Hammick, Jinhyon Kwon
;
Ju, Ilyoung
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 686-702
Persistent link: https://www.econbiz.de/10011927578
Saved in:
8
Corporate branding : where are we? ; a systematic
communication
-based inquiry
Biraghi, Silvia
;
Gambetti, Rossella Chiara
- In:
Journal of marketing communications
21
(
2015
)
4
,
pp. 260-283
Persistent link: https://www.econbiz.de/10011405889
Saved in:
9
Scepticism and corporate social responsibility communications : the influence of fit and reputation
Elving, Wim J. L.
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 277-292
Persistent link: https://www.econbiz.de/10010187600
Saved in:
10
Guest editorial : Communicating corporate social responsibility
Podnar, Klement
- In:
Journal of marketing communications
14
(
2008
)
2
,
pp. 75-81
Persistent link: https://www.econbiz.de/10003767492
Saved in:
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