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~isPartOf:"Journal of advertising research"
~subject:"Bibliometrie"
~subject:"Neuroscience"
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Werbung
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Advertising
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Advertising effects
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Journal of advertising research
International journal of advertising : the review of marketing communications
52
Journal of business research : JBR
28
International journal of internet marketing and advertising : IJIMA
23
Journal of promotion management : innovations in planning and applied research
23
International journal of advertising : the quarterly review of marketing communications
16
Journal of advertising : official publication of the American Academy of Advertising
16
Psychology & marketing
14
Journal of advertising
11
Journal of marketing communications
11
Journal of current issues and research in advertising
10
Journal of retailing and consumer services
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
Journal of current issues and research in advertising : JCIRA
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Technological forecasting & social change : an international journal
8
Young consumers : insight and ideas for responsible marketers
8
Cogent business & management
6
International journal of electronic commerce : IJEC
6
International journal of electronic marketing and retailing : IJEMR
5
Journal of electronic commerce research : JECR
5
Journal of global marketing
5
Journal of internet commerce
5
Research
5
Springer eBook Collection
5
The marketing review
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Advertising in new formats and media : current research and implications for marketers
4
CESifo working papers
4
European Sport management quarterly : ESMQ
4
European journal of marketing : EJM
4
Health marketing quarterly
4
Information systems research : ISR
4
International journal of consumer studies
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
International journal of technology marketing : IJTMkt
4
Journal of consumer behaviour
4
Journal of customer behaviour
4
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ECONIS (ZBW)
22
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1
The effectiveness of using a global look in an Asian market
Chang, Chingching
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 199-214
Persistent link: https://www.econbiz.de/10003742654
Saved in:
2
A framework for advertising in the digital age
Kim, Stephen J.
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 310-312
Persistent link: https://www.econbiz.de/10003768714
Saved in:
3
Research on advertising in a recession : a critical review and synthesis
Tellis, Gerard J.
;
Tellis, Kethan
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 304-327
Persistent link: https://www.econbiz.de/10003900832
Saved in:
4
Can old media enhance new media? : how traditional advertising pays off for an Online Social Network
Pfeiffer, Markus
;
Zinnbauer, Markus
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 42-49
Persistent link: https://www.econbiz.de/10003971416
Saved in:
5
Evaluating empirical research into music in advertising : a congruity perspective
Oakes, Steve
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 38-50
Persistent link: https://www.econbiz.de/10003609570
Saved in:
6
Finding the "missing link" : advertising's impact on word of mouth, web searches, and site visits
Graham, Jeffrey
;
Havlena, William
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 427-435
Persistent link: https://www.econbiz.de/10003614058
Saved in:
7
Navigating the peer-review process : reviewers' suggestions for a manuscript ; factors considered before a paper is accepted or rejected for the Journal of Advertising Research
Robson, Karen
;
Pitt, Leyland F.
;
West, Douglas C.
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 9-17
Persistent link: https://www.econbiz.de/10010520801
Saved in:
8
Advertisements just aren't advertisements anymore : a new typology for evolving forms of online "advertising"
Campbell, Colin
;
Cohen, Justin
;
Ma, Junzhao
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 7-10
Persistent link: https://www.econbiz.de/10010354606
Saved in:
9
When do advertising parodies hurt? : the power of humor and credibility in viral spoof advertisements
Sabri, Ouidade
;
Michel, Géraldine
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 233-247
Persistent link: https://www.econbiz.de/10010383777
Saved in:
10
EEG-based measures versus panel ratings : predicting social media-based behavioral response to Super Bowl ads
Deitz, George D.
;
Stafford, Marla Royne
;
Peasley, Michael C.
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 217-227
Persistent link: https://www.econbiz.de/10011518177
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