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~isPartOf:"Journal of advertising research"
~subject:"Empirical method"
~subject:"Social Web"
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Empirical method
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Werbung
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Advertising
209
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Journal of advertising research
International journal of advertising : the review of marketing communications
43
International journal of internet marketing and advertising : IJIMA
21
Journal of promotion management : innovations in planning and applied research
21
Journal of business research : JBR
20
Journal of advertising : official publication of the American Academy of Advertising
15
Psychology & marketing
11
International journal of advertising : the quarterly review of marketing communications
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of retailing and consumer services
10
Journal of current issues and research in advertising
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
Journal of marketing communications
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Technological forecasting & social change : an international journal
8
Journal of advertising
7
Young consumers : insight and ideas for responsible marketers
7
Cogent business & management
6
International journal of electronic commerce : IJEC
6
International journal of electronic marketing and retailing : IJEMR
5
Journal of electronic commerce research : JECR
5
Journal of internet commerce
5
Research
5
Springer eBook Collection
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
CESifo working papers
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
Journal of consumer behaviour
4
Journal of customer behaviour
4
Journal of management information systems : JMIS
4
Journal of marketing
4
Journal of marketing management : MM
4
Electronic commerce research
3
Electronic commerce research and applications
3
European journal of marketing : EJM
3
Information systems research : ISR
3
International journal of market research
3
International journal of technology marketing : IJTMkt
3
Journal of current issues and research in advertising : JCIRA
3
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ECONIS (ZBW)
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1
A framework for advertising in the digital age
Kim, Stephen J.
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 310-312
Persistent link: https://www.econbiz.de/10003768714
Saved in:
2
What we know about advertising: lessons from empirical generalizations
Precourt, Geoffrey
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003860354
Saved in:
3
Today's advertising laws: will they survive the digital revolution?
Sharp, Byron
;
Wind, Yoram
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 120-126
Persistent link: https://www.econbiz.de/10003860373
Saved in:
4
Advertising impact generalizations in a marketing mix context
Hanssens, Dominique M.
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 127-129
Persistent link: https://www.econbiz.de/10003860384
Saved in:
5
Advertising empirical generalizations: implications for research and action
Wind, Yoram
;
Sharp, Byron
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 246-252
Persistent link: https://www.econbiz.de/10003860586
Saved in:
6
Can old media enhance new media? : how traditional advertising pays off for an Online Social Network
Pfeiffer, Markus
;
Zinnbauer, Markus
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 42-49
Persistent link: https://www.econbiz.de/10003971416
Saved in:
7
Evaluating empirical research into music in advertising : a congruity perspective
Oakes, Steve
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 38-50
Persistent link: https://www.econbiz.de/10003609570
Saved in:
8
Finding the "missing link" : advertising's impact on word of mouth, web searches, and site visits
Graham, Jeffrey
;
Havlena, William
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 427-435
Persistent link: https://www.econbiz.de/10003614058
Saved in:
9
Advertisements just aren't advertisements anymore : a new typology for evolving forms of online "advertising"
Campbell, Colin
;
Cohen, Justin
;
Ma, Junzhao
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 7-10
Persistent link: https://www.econbiz.de/10010354606
Saved in:
10
When do advertising parodies hurt? : the power of humor and credibility in viral spoof advertisements
Sabri, Ouidade
;
Michel, Géraldine
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 233-247
Persistent link: https://www.econbiz.de/10010383777
Saved in:
1
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