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~isPartOf:"Journal of advertising research"
~subject:"Target group"
~subject:"Werbepsychologie"
~subject:"advertising"
~subject:"Öffentlichkeitsarbeit"
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Target group
Werbepsychologie
advertising
Öffentlichkeitsarbeit
Werbung
234
Advertising
209
Advertising effects
95
Werbewirkung
95
Consumer behaviour
65
Konsumentenverhalten
65
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Abrantes-Braga, Farah Diba
1
Barros, Lucia Salmonson Guimarães
1
Beal, Virginia
1
Berthon, Pierre R.
1
Chammas, Cristiane Benedetti
1
Chao, Naipeng
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1
Costa Filho, Murilo Carrazedo
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Fulgoni, Gian M.
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Kohli, Chiranjeev
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Lella, Adam
1
Mabry-Flynn, Amanda
1
McCarthy, Michael S.
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Noel, Hayden
1
Oakenfull, Gillian K.
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Otterbring, Tobias
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Phua, Peilin
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Journal of advertising research
International journal of advertising : the quarterly review of marketing communications
46
International journal of advertising : the review of marketing communications
45
Journal of marketing communications
42
Journal of advertising : official publication of the American Academy of Advertising
36
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
36
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Journal of promotion management : JPM
25
Young consumers : insight and ideas for responsible marketers
21
Journal of marketing research : JMR
20
Journal of marketing
16
Journal of promotion management : innovations in planning and applied research
16
International journal of internet marketing and advertising : IJIMA
15
Psychology & marketing
15
Journal of business research : JBR
12
CESifo working papers
11
Journal of marketing research
10
Marketing science
9
European journal of marketing : EJM
8
Health marketing quarterly
8
International journal of consumer studies
8
Journal of marketing management : MM
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of global marketing
7
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Applied economics
6
International journal of marketing : IJM ; formerly Der Markt
6
Journal of advertising
6
Journal of current issues and research in advertising : JCIRA
6
Journal of macromarketing
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of media business studies
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
Selling modernity : advertising in twentieth-century Germany
6
SpringerLink / Bücher
6
Europäische Kulturen in der Wirtschaftskommunikation
5
History of retailing and consumption
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of food products marketing
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
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ECONIS (ZBW)
16
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1
Targeting a minority without alienating the majority : advertising to gays and lesbians in mainstream media
Oakenfull, Gillian K.
;
McCarthy, Michael S.
;
Greenlee, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 191-198
Persistent link: https://www.econbiz.de/10003742651
Saved in:
2
The spacing effects of multiple exposures on memory: implications for advertising scheduling
Sawyer, Alan G.
;
Noel, Hayden
;
Janiszewski, Chris
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 193-197
Persistent link: https://www.econbiz.de/10003860566
Saved in:
3
How publicity and advertising spending affect marketing and company performance : print media publicity about durable-goods/services brands has a stronger impact than advertising
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Weinberger, …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 416-432
Persistent link: https://www.econbiz.de/10011429162
Saved in:
4
Are you in good hands? : slogan recall ; what really matters
Kohli, Chiranjeev
;
Thomas, Sunil
;
Suri, Rajneesh
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 31-42
Persistent link: https://www.econbiz.de/10009745874
Saved in:
5
The power of cultural factors in Spanish-language advertising : ethnic-group traits and metrics may predict advertiser investment across media platforms
Coffey, Amy Jo
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 346-355
Persistent link: https://www.econbiz.de/10010419804
Saved in:
6
Are you reaching the Black-American consumer? : how the rise of US multiculturalism ended up sending mixed marketing messages
Franklin, Esther
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 259-262
Persistent link: https://www.econbiz.de/10010419831
Saved in:
7
Is your digital marketing strategy in sync with latino-user behavior? : a growing demographic forces media firms to rethink mobile-marketing strategies
Fulgoni, Gian
;
Lella, Adam
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 255-258
Persistent link: https://www.econbiz.de/10010419886
Saved in:
8
Ad bites : toward a theory of ironic advertising
Pehlivan, Ekin
;
Berthon, Pierre R.
;
Pitt, Leyland F.
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 417-426
Persistent link: https://www.econbiz.de/10009269505
Saved in:
9
The rise of the digital omnivore : what it means for advertisers, publishers, and app developers
Fulgoni, Gian M.
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 115-119
Persistent link: https://www.econbiz.de/10011296273
Saved in:
10
Consumer response to gay and lesbian imagery : how product type and stereotypes affect consumers' perceptions
Pounders, Kathrynn
;
Mabry-Flynn, Amanda
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 426-440
Persistent link: https://www.econbiz.de/10011628663
Saved in:
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