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Werbung
234
Advertising
209
Consumer behaviour
165
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119
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4
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Wind, Yoram
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3
Carlson, Les
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Journal of advertising research
Journal of business research : JBR
2,212
Journal of retailing and consumer services
1,959
SpringerLink / Bücher
1,700
International journal of consumer studies
785
International journal of hospitality management
739
Psychology & marketing
692
Journal of consumer research : JCR ; an interdisciplinary bimonthly
595
NBER working paper series
565
Working paper / National Bureau of Economic Research, Inc.
485
European journal of marketing : EJM
482
Management science : journal of the Institute for Operations Research and the Management Sciences
448
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Journal of marketing
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Journal of marketing research : JMR
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Springer eBook Collection
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Asia Pacific journal of marketing and logistics
412
Journal of marketing management : MM
410
The journal of product & brand management
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Europäische Hochschulschriften / 5
385
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
370
The journal of brand management : an international journal
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Journal of marketing communications
363
Springer eBook Collection / Business and Economics
360
Journal of the Academy of Marketing Science
359
Gabler Edition Wissenschaft
358
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
351
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
347
Journal of travel and tourism marketing
338
Marketing letters : a journal of research in marketing
332
Journal of business ethics : JOBE
331
Journal of international consumer marketing
331
Journal of retailing
322
Tourism management : research, policies, practice
319
Industrial marketing management : the international journal for industrial and high-tech firms
318
Cogent business & management
312
Journal of fashion marketing and management
298
International journal of advertising : the review of marketing communications
294
International journal of retail & distribution management
294
Marketing intelligence & planning
291
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ECONIS (ZBW)
353
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353
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date (oldest first)
1
How rhetoric theory informs the creative
advertising
development process : reconciling differences between
advertising
scholarship and practice
Tevi, Alexander
;
Koslow, Scott
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 111-128
Persistent link: https://www.econbiz.de/10011875525
Saved in:
2
Does traditional
advertising
theory apply to the digital world? : a replication analysis questions the relevance of the elaboration likelihood model
Kerr, Gayle
;
Schultz, Don E.
;
Kitchen, Philip J.
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 390-400
Persistent link: https://www.econbiz.de/10011429030
Saved in:
3
The ARF 360 model : update to a human-centric approach
Romaniuk, Jenni
;
Gugel, Craig
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 334-343
Persistent link: https://www.econbiz.de/10008697027
Saved in:
4
Cutting edges : listening-led
marketing
science, media strategies, and organizations
Rappaport, Stephen D.
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 305-315
Persistent link: https://www.econbiz.de/10008697035
Saved in:
5
If I understand why a product looks weird, will I buy it? : how reducing causal uncertainty about ugly goods can increase purchase intentions
Minton, Elizabeth A.
;
Spielmann, Nathalie
;
Gomez, Pierrick
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 402-417
Persistent link: https://www.econbiz.de/10014445904
Saved in:
6
When and why are consumers willing to help for-profit companies in distress? : the corporate vulnerability appeal: conditions that drive its effectiveness
Barros, Lucia Salmonson Guimarães
;
Abrantes-Braga, …
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 290-308
Persistent link: https://www.econbiz.de/10014375191
Saved in:
7
The impact of fusion metaphors in health appeals on consumer attitudes : tasty but unhealthy, healthy but not tasty : duality considerations in health messaging
Petit, Olivia
;
Otterbring, Tobias
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10014507666
Saved in:
8
The Strata model predicting
advertising
effectiveness : a neural-network approach enhances predictability of consumer decision making
Reynolds, Thomas J.
;
Phillips, Joan M.
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 268-280
Persistent link: https://www.econbiz.de/10012118859
Saved in:
9
Consumer response to gay and lesbian imagery : how product type and stereotypes affect consumers' perceptions
Pounders, Kathrynn
;
Mabry-Flynn, Amanda
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 426-440
Persistent link: https://www.econbiz.de/10011628663
Saved in:
10
"Enculturated" pleasure : a study in multicultural engagement ; how do Mexican and U.S. consumers respond to humorous
advertising
differently?
Wang, Valerie Lynette
;
Cruthirds, Kevin W.
;
Wang, Yong Jian
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 320-331
Persistent link: https://www.econbiz.de/10010419812
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