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Psychologie und Werbung
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Werbung
234
Advertising
209
Advertising effects
95
Werbewirkung
95
Consumer behaviour
65
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65
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Ford, John B.
8
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6
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Campbell, Colin L.
5
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5
Pitt, Leyland F.
5
Fulgoni, Gian M.
4
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Wind, Yoram
4
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3
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Pounders, Kathrynn
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Stafford, Marla Royne
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Stipp, Horst
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Tevi, Alexander
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Ang, Lawrence
2
Beard, Fred K.
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Campbell, Colin
2
Cohen, Justin
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Droulers, Olivier
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Guest, Lester
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Journal of advertising research
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
183
Journal of advertising
177
Journal of business research : JBR
173
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
144
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Management science : journal of the Institute for Operations Research and the Management Sciences
81
Journal of marketing
76
European journal of operational research : EJOR
72
NBER working paper series
72
SpringerLink / Bücher
72
Journal of historical research in marketing
70
Jahrbuch der Absatz- und Verbrauchsforschung
67
European journal of marketing : EJM
66
Journal of marketing research : JMR
66
Journal of promotion management : innovations in planning and applied research
65
Working paper / National Bureau of Economic Research, Inc.
62
Psychology & marketing
60
International journal of internet marketing and advertising : IJIMA
58
Journal of retailing and consumer services
58
NBER Working Paper
55
International journal of industrial organization
53
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
49
Journal of business ethics : JOBE
46
Journal of current issues and research in advertising
45
Markenartikel : das Magazin für Markenführung
44
Marketing : ZFP ; journal of research and management
43
CESifo working papers
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Young consumers : insight and ideas for responsible marketers
35
Marketing letters : a journal of research in marketing
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
33
Journal of global marketing
32
Advertising theory
31
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ECONIS (ZBW)
241
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1
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241
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1
White response to integrated advertising
Cagley, James W.
;
Cardozo, Richard N.
- In:
Journal of advertising research
10
(
1970
)
2
,
pp. 35-39
Persistent link: https://www.econbiz.de/10001978224
Saved in:
2
How NAACP leaders view integrated advertising
Schmidt, David C.
;
Preston, Ivan L.
- In:
Journal of advertising research
9
(
1969
)
3
,
pp. 13-16
Persistent link: https://www.econbiz.de/10002773755
Saved in:
3
Integrated advertising : white blacklash?
Stafford, James E.
;
Birdwell, Al E.
;
Tassel, Charles E. van
- In:
Journal of advertising research
10
(
1970
)
2
,
pp. 15-20
Persistent link: https://www.econbiz.de/10002857974
Saved in:
4
Seven brands in seven days
Geiger, Joan A.
- In:
Journal of advertising research
11
(
1971
)
5
,
pp. 15-22
Persistent link: https://www.econbiz.de/10002404517
Saved in:
5
A reaction for TV commercials
Wells, Willliam D.
;
Leavitt, Clark
;
McConville, Maureen
- In:
Journal of advertising research
11
(
1971
)
6
,
pp. 11-17
Persistent link: https://www.econbiz.de/10002982155
Saved in:
6
Evaluating packaging
Schwartz, David
- In:
Journal of advertising research
11
(
1971
)
5
,
pp. 29-32
Persistent link: https://www.econbiz.de/10002798275
Saved in:
7
How Negro models affect company image
Guest, Lester
- In:
Journal of advertising research
10
(
1970
)
2
,
pp. 29-33
Persistent link: https://www.econbiz.de/10002547030
Saved in:
8
Advertisements just aren't advertisements anymore : a new typology for evolving forms of online "advertising"
Campbell, Colin
;
Cohen, Justin
;
Ma, Junzhao
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 7-10
Persistent link: https://www.econbiz.de/10010354606
Saved in:
9
The Strata model predicting advertising effectiveness : a neural-network approach enhances predictability of consumer decision making
Reynolds, Thomas J.
;
Phillips, Joan M.
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 268-280
Persistent link: https://www.econbiz.de/10012118859
Saved in:
10
Building a foundation for neuromarketing and consumer neuroscience research : how researchers can apply academic rigor to the neuroscientific study of advertising effects
Ramsøy, Thomas Z.
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 281-294
Persistent link: https://www.econbiz.de/10012118863
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