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Effekte von Anzeigenhäufungen...
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Werbung
240
Advertising
215
Advertising effects
106
Werbewirkung
106
Consumer behaviour
71
Konsumentenverhalten
71
USA
33
United States
33
Internet marketing
27
Online-Marketing
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Brand management
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Ford, John B.
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Dahlén, Micael
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Koslow, Scott
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Sharp, Byron
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Campbell, Colin L.
5
Kennedy, Rachel
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Pitt, Leyland F.
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Rosengren, Sara
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Fulgoni, Gian M.
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Precourt, Geoffrey
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Reid, Leonard N.
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Wind, Yoram
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Bellman, Steven
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Berthon, Pierre R.
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Cohen, Justin
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McDonald, Scott C.
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Milfeld, Tyler
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Stafford, Marla Royne
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Stipp, Horst
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Tevi, Alexander
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Ang, Lawrence
2
Beard, Fred K.
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Campbell, Colin
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Chang, Chun-Tuan
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Droulers, Olivier
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Fay, Brad
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Haley, Eric John
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Hanssens, Dominique M.
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Keller, Ed
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Lehmann, Donald R.
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Müllensiefen, Daniel Th.
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Nyilasy, Gergely
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Journal of advertising research
International journal of advertising : the review of marketing communications
213
International journal of advertising : the quarterly review of marketing communications
193
Journal of advertising
185
Journal of advertising : official publication of the American Academy of Advertising
183
Journal of business research : JBR
176
Journal of marketing communications
152
Journal of promotion management : JPM
88
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
83
Management science : journal of the Institute for Operations Research and the Management Sciences
82
Journal of marketing
74
European journal of operational research : EJOR
73
European journal of marketing : EJM
71
Journal of historical research in marketing
71
Journal of marketing research : JMR
68
Journal of promotion management : innovations in planning and applied research
66
International journal of internet marketing and advertising : IJIMA
61
Journal of current issues and research in advertising : JCIRA
58
Journal of retailing and consumer services
57
Jahrbuch der Absatz- und Verbrauchsforschung
56
NBER working paper series
56
Psychology & marketing
55
SpringerLink / Bücher
55
International journal of industrial organization
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
Health marketing quarterly
50
Journal of current issues and research in advertising
47
NBER Working Paper
47
Marketing : ZFP ; journal of research and management
44
Working paper / National Bureau of Economic Research, Inc.
44
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Markenartikel : das Magazin für Markenführung
39
Young consumers : insight and ideas for responsible marketers
38
Marketing letters : a journal of research in marketing
37
Journal of business ethics : JOBE
36
Journal of global marketing
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
34
CESifo working papers
33
Advertising theory
31
The journal of industrial economics
31
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ECONIS (ZBW)
256
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1
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10
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256
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1
A neuroscientific method for assessing effectiveness of digital vs. print Ads : using biometric techniques to measure cross-media ad experience and recall
Ciceri, Andrea
;
Russo, Vincenzo
;
Songa, Giulia
; …
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 71-86
Persistent link: https://www.econbiz.de/10012293497
Saved in:
2
Face presence and gaze direction in print advertisements : how they influence consumer responses : an eye-tracking study
Adil, Safaa
;
Lacoste-Badie, Sophie
;
Droulers, Olivier
- In:
Journal of advertising research
58
(
2018
)
4
,
pp. 443-455
Persistent link: https://www.econbiz.de/10011966609
Saved in:
3
Why do advertisers use puns? : a linguistic perspective
Djafarova, Elmira
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 267-275
Persistent link: https://www.econbiz.de/10003742678
Saved in:
4
Interactive effects of message framing, product perceived risk, and mood : the case of travel healthcare product advertising
Chang, Chun-Tuan
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 51-65
Persistent link: https://www.econbiz.de/10003609579
Saved in:
5
Comprende code switching? : young Mexican-Americans' responses to language alteration in print advertising
Bishop, Melissa
;
Peterson, Mark
- In:
Journal of advertising research
51
(
2011
)
4
,
pp. 648-659
Persistent link: https://www.econbiz.de/10009501935
Saved in:
6
Is an advertisement worth the paper it's printed on? : the impact of premium print advertising on consumer perceptions
Hampel, Stefan
;
Heinrich, Daniel
;
Campbel, Colin
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 118-127
Persistent link: https://www.econbiz.de/10009548153
Saved in:
7
What's so funny? : the use of humor in magazine advertising in the United States, China and France
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Huang, Liang
; …
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 404-416
Persistent link: https://www.econbiz.de/10009267460
Saved in:
8
Rx for brand consistency : should pharmaceutical marketers send different messages to physician and consumer audiences?
Saxton, Kim
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 380-393
Persistent link: https://www.econbiz.de/10009267470
Saved in:
9
The effectiveness of comparative versus non-comparative advertising : do "strictly" comparative ads hurt credibility of non-professional service brands?
Beard, Fred
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 296-306
Persistent link: https://www.econbiz.de/10011397063
Saved in:
10
Judging a magazine by its advertising : exploring the effects of advertising content on perceptions of a media vehicle
Rosengren, Sara
;
Dahlén, Micael
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 61-70
Persistent link: https://www.econbiz.de/10009745868
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