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Marktforschung
5
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Andrew S. C. Ehrenberg
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Journal of advertising research
Journal of marketing research : JMR
9
Brand management ; Vol. 2
5
Journal of the Market Research Society : JMRS
4
Journal of the Royal Statistical Society
4
Applied statistics : a journal of the Royal Statistical Society
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Commentary : the journal of the Market Research Society
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Esomar congress
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Measuring and managing brands
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Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
2
Applied economics
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British journal of marketing : reporting current research theory and practice
1
Current controversies in marketing research
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Die Forschung in Zukunft - die Zukunft in Forschung : [die Beiträge wurden auf dem XXX. Kongress der Deutschen Marktforschung vom 21. - 23. Mai 1995 in Berlin als Vorträge gehalten]
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European Journal of Operational Research
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International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Advertising Research
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of economic literature
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing Science
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Marketing and research today : the journal of the European Society for Opinion and Marketing Research
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Mathematical model building in economics and industry ; Series 1
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Models of buyer behavior
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Penguin Education
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Penguin Modern Management Readings
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Probleme internationaler wirtschafts- und sozialstatistischer Vergleiche : Rolf Wagenführ zum Gedächtnis
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Quantitative Ansätze in der Betriebswirtschaftslehre : Bericht von d. wissenschaftl. Tagung d. Verbandes d. Hochschullehrer für Betriebswirtschaft e.V. vom 1. - 3. Juni 1977 in Darmstadt
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Statistische Hefte : internationale Zeitschrift für Theorie und Praxis
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Store choice, store location and market analysis
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ECONIS (ZBW)
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Andrew Ehrenberg: A tribute (1926 - 2010)
Ehrenberg, Andrew S. C.
(
honouree
)
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 196-276
Persistent link: https://www.econbiz.de/10009618387
Saved in:
2
The Ehrenberg legacy : lessons in buying behavior, television, brand perception, advertising, and pricing
Scriven, John
;
Goodhardt, Gerald
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 198-202
Persistent link: https://www.econbiz.de/10009618396
Saved in:
3
The laws of marketing science : Andrew S. C. Ehrenberg (1926 - 2010)
In:
Journal of advertising research
52
(
2012
)
2
,
pp. 196-197
Persistent link: https://www.econbiz.de/10009618398
Saved in:
4
Repetitive advertising and the consumer
Ehrenberg, Andrew S. C.
- In:
Journal of advertising research
14
(
1974
)
2
,
pp. 25-34
Persistent link: https://www.econbiz.de/10002116814
Saved in:
5
The discovery and use of laws of marketing
Ehrenberg, A. S. C.
- In:
Journal of advertising research
9
(
1969
)
2
,
pp. 11-17
Persistent link: https://www.econbiz.de/10002116264
Saved in:
6
The Factor analytic search for program types
Ehrenberg, A. S. C.
- In:
Journal of advertising research
8
(
1968
)
1
,
pp. 55-63
Persistent link: https://www.econbiz.de/10002116291
Saved in:
7
The neglected use of data
Ehrenberg, A. S. C.
- In:
Journal of advertising research
7
(
1967
)
2
,
pp. 2-7
Persistent link: https://www.econbiz.de/10002116312
Saved in:
8
The time and the place for readership panels
Ehrenberg, A. S. C.
- In:
Journal of advertising research
8
(
1968
)
2
,
pp. 19-22
Persistent link: https://www.econbiz.de/10002116862
Saved in:
9
Non-awareness and non-usage
Bird, Michael
;
Ehrenberg, A. S. C.
- In:
Journal of advertising research
6
(
1966
)
4
,
pp. 4-8
Persistent link: https://www.econbiz.de/10001911505
Saved in:
10
An analysis of simulated brand choice
Ehrenberg, A. S. C.
;
Charlton, P.
- In:
Journal of advertising research
13
(
1973
)
1
,
pp. 21-33
Persistent link: https://www.econbiz.de/10002116245
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