//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Business synergy and profitabi...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
4
Werbung
4
Empirical method
2
Empirische Methode
2
Internet marketing
1
Marketing management
1
Marketingmanagement
1
Online-Marketing
1
Theorie
1
Theory
1
Trend
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Undetermined
4
Author
All
Wind, Yoram
8
Sharp, Byron
6
Nelson-Field, Karen
2
Findiesen Hays, Catharine
1
Green, Paul E.
1
Jain, Arun K.
1
Published in...
All
Journal of advertising research
Journal of marketing
23
Technological forecasting & social change : an international journal
14
Journal of marketing research : JMR
13
Management Science
13
Marketing Science
13
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Legends in marketing
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of the Academy of Marketing Science
6
Marketing research : a magazine of management and applications
6
Journal of business research : JBR
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Report / Marketing Science Institute
5
The journal of business : B
5
Journal of Business Research
4
European Journal of Marketing
3
International series in quantitative marketing
3
Journal of Consumer Research
3
Socio-Economic Planning Sciences
3
The journal of product innovation management : an internat. publication of the Product Development & Management Association
3
Behavioral models for market analysis : foundations for marketing action
2
California management review
2
Economic and political weekly : a Sameeksha Trust publ
2
European journal of marketing : EJM
2
Harvard business review : HBR
2
Harvard-Business-Manager : das Wissen der Besten
2
Innovation diffusion models of new product acceptance
2
Interfaces : the INFORMS journal on the practice of operations research
2
International journal of electronic commerce : IJEC
2
Journal of Business Ethics
2
Journal of business ethics : JOBE
2
Manpower planning and organization design : [proceedings of the NATO Conference on Manpower Planning and Organization Design held at Stresa, Italy, June 20-24, 1977]
2
Marketing management and strategy : a reader
2
New-product forecasting : models and applications
2
Operations research, Management science : OR MS ; the international literature digest
2
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
2
Review of Marketing Science
2
Review of marketing research
2
Review of marketing science
2
more ...
less ...
Source
All
ECONIS (ZBW)
4
OLC EcoSci
4
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Today's advertising laws: will they survive the digital revolution?
Sharp, Byron
;
Wind, Yoram
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 120-126
Persistent link: https://www.econbiz.de/10003860373
Saved in:
2
Advertising empirical generalizations: implications for research and action
Wind, Yoram
;
Sharp, Byron
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 246-252
Persistent link: https://www.econbiz.de/10003860586
Saved in:
3
Research implications of the "beyond advertising" paradigm : a model and roadmap for creating value through all media and non-media touchpoints
Wind, Yoram
;
Findiesen Hays, Catharine
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 142-158
Persistent link: https://www.econbiz.de/10011518042
Saved in:
4
Empirical generalizations : new laws for digital marketing ; how advertising research must change
Wind, Yoram
;
Sharp, Byron
;
Nelson-Field, Karen
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 175-180
Persistent link: https://www.econbiz.de/10009778469
Saved in:
5
The 1970s - Benefit Bundle Analysis - April 1972, Volume 12, No. 2, pages 31-36 - By finding different product attributes, Green, Wind, and Jain find that relevant consumer appeals...
Green, Paul E.
;
Wind, Yoram
;
Jain, Arun K.
- In:
Journal of advertising research
40
(
2000
)
6
,
pp. 32-38
Persistent link: https://www.econbiz.de/10006514306
Saved in:
6
Advertising Empirical Generalizations: Implications for Research and Action
Wind, Yoram
;
Sharp, Byron
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 246
Persistent link: https://www.econbiz.de/10008273031
Saved in:
7
Today's Advertising Laws: Will They Survive the Digital Revolution?
Sharp, Byron
;
Wind, Yoram
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 120-126
Persistent link: https://www.econbiz.de/10008273053
Saved in:
8
WHAT WE KNOW ABOUT ADVERTISING II - Empirical Generalizations: New Laws for Digital Marketing: How Advertising Research Must Change
Wind, Yoram
;
Sharp, Byron
;
Nelson-Field, Karen
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 175-180
Persistent link: https://www.econbiz.de/10010145079
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->