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The discovery and use of laws of marketing
Ehrenberg, A. S. C. - In: Journal of advertising research 9 (1969) 2, pp. 11-17
Persistent link: https://www.econbiz.de/10002116264
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The Factor analytic search for program types
Ehrenberg, A. S. C. - In: Journal of advertising research 8 (1968) 1, pp. 55-63
Persistent link: https://www.econbiz.de/10002116291
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The neglected use of data
Ehrenberg, A. S. C. - In: Journal of advertising research 7 (1967) 2, pp. 2-7
Persistent link: https://www.econbiz.de/10002116312
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The time and the place for readership panels
Ehrenberg, A. S. C. - In: Journal of advertising research 8 (1968) 2, pp. 19-22
Persistent link: https://www.econbiz.de/10002116862
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Non-awareness and non-usage
Bird, Michael; Ehrenberg, A. S. C. - In: Journal of advertising research 6 (1966) 4, pp. 4-8
Persistent link: https://www.econbiz.de/10001911505
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An analysis of simulated brand choice
Ehrenberg, A. S. C.; Charlton, P. - In: Journal of advertising research 13 (1973) 1, pp. 21-33
Persistent link: https://www.econbiz.de/10002116245
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Andrew Ehrenberg: A tribute (1926 - 2010)
Ehrenberg, Andrew S. C. (honouree) - In: Journal of advertising research 52 (2012) 2, pp. 196-276
Persistent link: https://www.econbiz.de/10009618387
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The Ehrenberg legacy : lessons in buying behavior, television, brand perception, advertising, and pricing
Scriven, John; Goodhardt, Gerald - In: Journal of advertising research 52 (2012) 2, pp. 198-202
Persistent link: https://www.econbiz.de/10009618396
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The laws of marketing science : Andrew S. C. Ehrenberg (1926 - 2010)
In: Journal of advertising research 52 (2012) 2, pp. 196-197
Persistent link: https://www.econbiz.de/10009618398