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Werbungsbetrieb
61
Vereinigte Staaten
38
Marktforschung
4
Rundfunkwerbung
4
Großbritannien
3
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3
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Grass, Robert C.
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Journal of advertising research
Research policy : policy, management and economic studies of science, technology and innovation
415
Working paper / National Bureau of Economic Research, Inc.
281
Research management
261
NBER working paper series
256
NBER Working Paper
234
Economics of innovation and new technology
176
Discussion paper / Centre for Economic Policy Research
143
Technological forecasting & social change : an international journal
129
Management science : journal of the Institute for Operations Research and the Management Sciences
124
ZEW discussion papers
119
International journal of technology management : IJTM
116
International journal of industrial organization
100
Technovation : the international journal of technological innovation, entrepreneurship and technology management
92
The American economic review
90
Economics letters
89
Applied economics
88
The journal of industrial economics
88
Discussion paper
80
The journal of technology transfer
74
Working paper
72
R & D management
71
SpringerLink / Bücher
70
Technology analysis & strategic management
66
Consumer goods Europe
65
Journal of business research : JBR
59
Europäische Hochschulschriften / 5
57
OECD Science, Technology and R&D Statistics
57
The review of economics and statistics
57
Small business economics : an entrepreneurship journal
56
American journal of agricultural economics
53
CESifo working papers
53
Economic modelling
53
Industrial and corporate change
52
Journal of political economy
52
Voprosy ėkonomiki : ordena trudovogo krasnogo znameni ežemesjačnyj žurnal ; Vserossijskoe ėkonomičeskoe izdanie
52
Discussion paper series / IZA
49
European economic review : EER
49
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ECONIS (ZBW)
63
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1
Advertising, sales response functions
Rao, Ambar G.
;
Miller, Peter B.
- In:
Journal of advertising research
15
(
1975
)
2
,
pp. 7-15
Persistent link: https://www.econbiz.de/10002682340
Saved in:
2
Attitude data in allocation models
Klippel, R. Eugene
;
Bither, Stewart W.
- In:
Journal of advertising research
12
(
1972
)
2
,
pp. 20-24
Persistent link: https://www.econbiz.de/10002217332
Saved in:
3
Does recall of an advertisment depend on its posotion in the magazine?
Frankel, Lester R.
;
Solov, Bernard M.
- In:
Journal of advertising research
2
(
1962
)
4
,
pp. 28-32
Persistent link: https://www.econbiz.de/10002221725
Saved in:
4
Is your slogan identifiable?
Katz, Michael
;
Rose, Jon
- In:
Journal of advertising research
9
(
1969
)
1
,
pp. 21-26
Persistent link: https://www.econbiz.de/10002194193
Saved in:
5
A case for test market experiments
Eskin, Gerald J.
- In:
Journal of advertising research
15
(
1975
)
2
,
pp. 27-33
Persistent link: https://www.econbiz.de/10002125108
Saved in:
6
Advertising experiments by retailers
Fenwick, Ian
- In:
Journal of advertising research
18
(
1978
)
4
,
pp. 35-40
Persistent link: https://www.econbiz.de/10002159120
Saved in:
7
Timing of real estate advertizing
Draper, Jean E.
;
Hansen, Richard W.
;
Scott, Richard A.
- In:
Journal of advertising research
10
(
1970
)
6
,
pp. 21-24
Persistent link: https://www.econbiz.de/10002090270
Saved in:
8
Options in campaign evaluation
Langhoff, Peter
- In:
Journal of advertising research
7
(
1967
)
4
,
pp. 41-47
Persistent link: https://www.econbiz.de/10002264825
Saved in:
9
How advertising can position a brand
Smith, Robert E.
;
Lusch, Robert F.
- In:
Journal of advertising research
16
(
1976
)
1
,
pp. 37-43
Persistent link: https://www.econbiz.de/10002818918
Saved in:
10
The advertising ratio and economies of scale
Simon, Julian Lincoln
;
Crain, George H.
- In:
Journal of advertising research
6
(
1966
)
3
,
pp. 37-43
Persistent link: https://www.econbiz.de/10002822969
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