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Rao, Ambar G.; Miller, Peter B. - In: Journal of advertising research 15 (1975) 2, pp. 7-15

Persistent link: https://www.econbiz.de/10002682340

Klippel, R. Eugene; Bither, Stewart W. - In: Journal of advertising research 12 (1972) 2, pp. 20-24

Persistent link: https://www.econbiz.de/10002217332

Frankel, Lester R.; Solov, Bernard M. - In: Journal of advertising research 2 (1962) 4, pp. 28-32

Persistent link: https://www.econbiz.de/10002221725

Katz, Michael; Rose, Jon - In: Journal of advertising research 9 (1969) 1, pp. 21-26

Persistent link: https://www.econbiz.de/10002194193

Eskin, Gerald J. - In: Journal of advertising research 15 (1975) 2, pp. 27-33

Persistent link: https://www.econbiz.de/10002125108

Fenwick, Ian - In: Journal of advertising research 18 (1978) 4, pp. 35-40

Persistent link: https://www.econbiz.de/10002159120

Draper, Jean E.; Hansen, Richard W.; Scott, Richard A. - In: Journal of advertising research 10 (1970) 6, pp. 21-24

Persistent link: https://www.econbiz.de/10002090270

Langhoff, Peter - In: Journal of advertising research 7 (1967) 4, pp. 41-47

Persistent link: https://www.econbiz.de/10002264825

Smith, Robert E.; Lusch, Robert F. - In: Journal of advertising research 16 (1976) 1, pp. 37-43

Persistent link: https://www.econbiz.de/10002818918

Simon, Julian Lincoln; Crain, George H. - In: Journal of advertising research 6 (1966) 3, pp. 37-43

Persistent link: https://www.econbiz.de/10002822969