Narrow search
Showing 1 - 10 of 65
Cover Image
Customer empowerment in the digital age
Acar, Oguz Ali; Puntoni, Stefano - In: Journal of advertising research 56 (2016) 1, pp. 4-8
Persistent link: https://www.econbiz.de/10011486020
Cover Image
How does brand marketing work in advertising?
Precourt, Geoffrey - In: Journal of advertising research 55 (2015) 3, pp. 230-231
Persistent link: https://www.econbiz.de/10011397032
Cover Image
Managing brands in a prickly digital world
Sexton, Donald E. - In: Journal of advertising research 55 (2015) 3, pp. 237-241
Persistent link: https://www.econbiz.de/10011397037
Cover Image
A model for delivering branding value through high-impact digital advertising
Baron, Shawn D.; Brouwer, Caryb; Garbayo, Amaya - In: Journal of advertising research 54 (2014) 3, pp. 286-291
Persistent link: https://www.econbiz.de/10010419824
Cover Image
How do brands' Facebook posts induce consumers' e-word-of-mouth behavior? : informational versus emotional message strategy : a computational analysis
Kim, Taemin; Kim, Hyejin; Kim, Yunhwan - In: Journal of advertising research 59 (2019) 4, pp. 402-413
Persistent link: https://www.econbiz.de/10012159851
Cover Image
The perceived fit between Instagram influencers and the endorsed brand : how influencer-brand fit affects source credibility and persuasive effectiveness
Breves, Priska Linda; Liebers, Nicole; Abt, Marina; … - In: Journal of advertising research 59 (2019) 4, pp. 440-454
Persistent link: https://www.econbiz.de/10012159856
Cover Image
The relationship between fake news and advertising : brand management in the era of programmatic advertising and prolific falsehood
Mills, Adam J.; Pitt, Christine; Ferguson, Sarah Lord - In: Journal of advertising research 59 (2019) 1, pp. 3-8
Persistent link: https://www.econbiz.de/10012007127
Cover Image
Why knowledge gaps in measurement threaten the value of television advertising : the best available screen for brand building is at a crossroads
Bulgrin, Artie - In: Journal of advertising research 59 (2019) 1, pp. 9-13
Persistent link: https://www.econbiz.de/10012007131
Cover Image
Hedonic contamination of entertainment : how exposure to advertising in movies and television taints subsequent entertainment experiences
Russell, Cristel Antonia; Russell, Dale W.; Morales, … - In: Journal of advertising research 57 (2017) 1, pp. 38-52
Persistent link: https://www.econbiz.de/10011707660
Cover Image
Rethinking short-term persuasion : a proposed approach for marketersa holistic examination of brand incentives' effectiveness to drive short-term sales
Foley, Carol; Kuhn, David; Harris, Elizabeth - In: Journal of advertising research 57 (2017) 2, pp. 190-206
Persistent link: https://www.econbiz.de/10011709406