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Advertising effects
269
Werbewirkung
269
Advertising
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USA
80
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80
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75
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75
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Romaniuk, Jenni
9
Bellman, Steven
8
Kennedy, Rachel
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Varan, Duane
8
Fulgoni, Gian M.
7
Lipsman, Andrew
6
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5
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Journal of advertising research
China economic review : an international journal
1,633
Discussion paper series / IZA
1,583
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1,341
NBER working paper series
932
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923
Energy economics
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Finance research letters
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Issues & studies : a social science quarterly on China, Taiwan, and East Asian affairs
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749
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World development : the multi-disciplinary international journal devoted to the study and promotion of world development
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Emerging markets, finance & trade : a journal of the Society for the Study of Emerging Markets
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Journal of business research : JBR
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Asian Agricultural Research
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Emerging markets finance & trade : a journal of the Society for the Study of Emerging Markets
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ECONIS (ZBW)
322
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1
The advertising impact of an interactive TV program on the recall of an embedded commercial
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 352-362
Persistent link: https://www.econbiz.de/10003768832
Saved in:
2
The efficacy of brand-execution tactics in TV advertising, brand placements, and Internet advertising
Romaniuk, Jenni
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 143-150
Persistent link: https://www.econbiz.de/10003860456
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3
An update of real-world TV advertising tests
Hu, Ye
;
Lodish, Leonard M.
;
Krieger, Abba M.
;
Hayati, Babak
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 201-206
Persistent link: https://www.econbiz.de/10003860572
Saved in:
4
Television: back to the future
Sharp, Byron
;
Beal, Virginia
;
Collins, Martin
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 211-219
Persistent link: https://www.econbiz.de/10003860576
Saved in:
5
Empirical evidence of TV advertising effectiveness
Rubinson, Joel
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 220-226
Persistent link: https://www.econbiz.de/10003860578
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6
The enduring influence of TV advertising and communications clout patterns in the global marketplace
Jamhouri, Oscar
;
Winiarz, Marek L.
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 227-235
Persistent link: https://www.econbiz.de/10003860581
Saved in:
7
Digital video recorders and inadvertent advertising exposure
Du Plessis, Erik
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 236-239
Persistent link: https://www.econbiz.de/10003860584
Saved in:
8
Winning the Super "buzz" Bowl : how biometrically-based emotional engagement correlates with online views and comments for Super Bowl advertisements
Siefert, Caleb J.
;
Kothuri, Ravi
;
Jacobs, Devra B.
; …
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 293-303
Persistent link: https://www.econbiz.de/10003900820
Saved in:
9
Survey-based targeting fine-tunes television media planning : a case for accuracy and cost efficiency
Smith, J. Alexander
;
Boyle, Brett
;
Cannon, Hugh M.
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 428-439
Persistent link: https://www.econbiz.de/10008857202
Saved in:
10
Measurable emotions : how television ads really work : patterns of reactions to commercials can demonstrate advertising effectiveness
Micu, Anca Cristina
;
Plummer, Joseph T.
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10003991896
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