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Marketing management
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Journal of advertising research
Journal of business research : JBR
343
SpringerLink / Bücher
270
Industrial marketing management : the international journal for industrial and high-tech firms
254
Journal of strategic marketing
194
Europäische Hochschulschriften / 5
149
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131
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Journal of the Academy of Marketing Science
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Gabler Edition Wissenschaft
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Springer eBook Collection
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Marketing Intelligence & Planning
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Marketing intelligence & planning
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Journal of retailing and consumer services
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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European Journal of Marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of marketing research : JMR
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
Health marketing quarterly
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Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of business economics : JBE
46
Journal of global marketing
46
Marketing : ZFP ; journal of research and management
45
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
44
Harvard-Business-Manager : das Wissen der Besten
43
International journal of technology marketing : IJTMkt
43
Marketing letters : a journal of research in marketing
43
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
43
Journal of business ethics : JOBE
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Jahrbuch der Absatz- und Verbrauchsforschung
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ECONIS (ZBW)
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1
The ethical aspects of direct to consumer advertising of prescription drugs in the United Kingdom: physician versus consumer views
Reast, Jon
;
Palihawadana, Dayananda
;
Shabbir, Haseeb
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 450-464
Persistent link: https://www.econbiz.de/10003768854
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2
Beavers, bubbles, bees, and moths : an examination of animated spokescharacters in DTC prescription-drug advertisements and websites
Pashupati, Kartik
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 373-393
Persistent link: https://www.econbiz.de/10003900868
Saved in:
3
Public responses to direct-to-consumer advertising of prescription drugs
Yuan, Sheng
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 30-41
Persistent link: https://www.econbiz.de/10003688972
Saved in:
4
Direct-to-consumer advertising and its effect on prescription requests
Hausman, Angela
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 42-56
Persistent link: https://www.econbiz.de/10003688974
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5
It's personal : extracting lifestyle indicators in digital television advertising
Lekakos, George
- In:
Journal of advertising research
49
(
2009
)
4
,
pp. 404-418
Persistent link: https://www.econbiz.de/10003923952
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6
Do Korean-Americans view drug advertisements differently than non-Hispanic White Americans? : perceptions of direct-to-consumer media ; how useful is the information they convey?
Huh, Jisu
;
DeLorme, Denise E.
;
Reid, Leonard N.
;
Kim, Junga
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 332-345
Persistent link: https://www.econbiz.de/10010419809
Saved in:
7
How direct-to-consumer advertising for prescription drugs affects consumers' welfare : a natural experiment tests the impact of FDA legislation
Mukherji, Prokriti
;
Janakiraman, Ramkumar
;
Dutta, Shantanu
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 94-108
Persistent link: https://www.econbiz.de/10011707663
Saved in:
8
Multicultural marketing and the reasons why
Korzenny, Felipe
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 173-176
Persistent link: https://www.econbiz.de/10003742644
Saved in:
9
Editorial: Marketing in the era of long-tail media
Rubinson, Joel
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 301-302
Persistent link: https://www.econbiz.de/10003768711
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10
Learing from winners : how IBM seized the day
Pettit, Raymond
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 104-110
Persistent link: https://www.econbiz.de/10003833790
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