//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The cost of ignorance : reputa...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbung
240
Advertising
215
Advertising effects
102
Werbewirkung
102
Consumer behaviour
70
Konsumentenverhalten
70
Internet marketing
27
Online-Marketing
27
USA
27
United States
27
Brand management
21
Markenführung
21
Brand image
15
Markenimage
15
Markenartikel
13
Brand
12
Creativity
11
Kreativität
11
Marketing management
11
Marketingmanagement
11
Social Web
11
Social web
11
Target group
8
Verbraucher
8
Zielgruppe
8
Vereinigte Staaten
7
advertising
7
Cognition
6
Consumers
6
Emotion
6
Kognition
6
Neuroscience
6
Neurowissenschaften
6
Virtual reality
6
Virtuelle Realität
6
Advertising industry
5
Bibliometrics
5
Bibliometrie
5
Digital media
5
Digitale Medien
5
more ...
less ...
Online availability
All
Undetermined
145
Type of publication
All
Article
242
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
219
Aufsatz in Zeitschrift
219
Collection of articles of several authors
2
Sammelwerk
2
Aufsatzsammlung
1
Language
All
English
220
Undetermined
25
Author
All
Ford, John B.
8
Dahlén, Micael
6
Koslow, Scott
6
Sharp, Byron
6
Campbell, Colin L.
5
Kennedy, Rachel
5
Pitt, Leyland F.
5
Fulgoni, Gian M.
4
Precourt, Geoffrey
4
Rosengren, Sara
4
Wind, Yoram
4
Beal, Virginia
3
Bellman, Steven
3
Berthon, Pierre R.
3
Cohen, Justin
3
Milfeld, Tyler
3
Pounders, Kathrynn
3
Stafford, Marla Royne
3
Stipp, Horst
3
Tevi, Alexander
3
West, Douglas C.
3
Ang, Lawrence
2
Beard, Fred K.
2
Campbell, Colin
2
Droulers, Olivier
2
Fay, Brad
2
Haley, Eric John
2
Hanssens, Dominique M.
2
Keller, Ed
2
Kerr, Gayle
2
Kilgour, Mark
2
Lacoste-Badie, Sophie
2
Lehmann, Donald R.
2
McDonald, Scott C.
2
Merchant, Altaf
2
Müllensiefen, Daniel Th.
2
Nyilasy, Greg
2
Parker, John
2
Pittman, Matthew
2
Plangger, Kirk
2
more ...
less ...
Published in...
All
Journal of advertising research
NBER working paper series
543
Working paper / National Bureau of Economic Research, Inc.
535
NBER Working Paper
476
Journal of business research : JBR
431
Discussion paper series / IZA
383
Economics letters
238
Applied economics
221
International journal of advertising : the review of marketing communications
220
CESifo working papers
214
Discussion paper / Centre for Economic Policy Research
213
Energy economics
212
American journal of agricultural economics
210
IZA Discussion Paper
209
Journal of wine economics
202
Management science : journal of the Institute for Operations Research and the Management Sciences
197
Wine Economics and Policy
195
International journal of advertising : the quarterly review of marketing communications
193
Journal of advertising
185
The American economic review
181
European journal of operational research : EJOR
179
Journal of retailing and consumer services
179
Journal of advertising : official publication of the American Academy of Advertising
177
Working paper
170
European Journal of Marketing
164
Journal of marketing communications
164
International journal of industrial organization
163
Journal of economic behavior & organization : JEBO
158
International journal of production economics
153
Journal of Consumer Marketing
152
International journal of production research
146
Discussion paper
145
IZA Discussion Papers
144
SpringerLink / Bücher
142
The review of economics and statistics
131
Journal of marketing research : JMR
130
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
128
MPRA Paper
127
The journal of industrial economics
115
Psychology & marketing
112
more ...
less ...
Source
All
ECONIS (ZBW)
245
Showing
1
-
10
of
245
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How
advertising
expenditures affect consumers' perceptions of quality : a psychology-based assessment of brand-, category-, and country-level moderators
Rajavi, Koushyar
;
Lehmann, Donald R.
;
Keller, Kevin Lane
; …
- In:
Journal of advertising research
62
(
2022
)
4
,
pp. 321-335
Persistent link: https://www.econbiz.de/10013531983
Saved in:
2
Evaluating empirical research into music in
advertising
: a congruity perspective
Oakes, Steve
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 38-50
Persistent link: https://www.econbiz.de/10003609570
Saved in:
3
Do consumers avoid watching over-the-counter drug advertisements? : an analysis of cognitive and affective factors that prompt
advertising
avoidance
Huh, Jisu
;
DeLorme, Denise E.
;
Reid, Leonard N.
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 401-415
Persistent link: https://www.econbiz.de/10011429182
Saved in:
4
The impact of fusion metaphors in health appeals on consumer attitudes : tasty but unhealthy, healthy but not tasty : duality considerations in health messaging
Petit, Olivia
;
Otterbring, Tobias
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10014507666
Saved in:
5
When brands go dark : a replication and extension : examining market share of brands that stop
advertising
for a year or longer
Phua, Peilin
;
Hartnett, Nicole
;
Beal, Virginia
;
Trinh, Giang
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 172-184
Persistent link: https://www.econbiz.de/10014317782
Saved in:
6
When and why are consumers willing to help for-profit companies in distress? : the corporate vulnerability appeal: conditions that drive its effectiveness
Barros, Lucia Salmonson Guimarães
;
Abrantes-Braga, …
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 290-308
Persistent link: https://www.econbiz.de/10014375191
Saved in:
7
If I understand why a product looks weird, will I buy it? : how reducing causal uncertainty about ugly goods can increase purchase intentions
Minton, Elizabeth A.
;
Spielmann, Nathalie
;
Gomez, Pierrick
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 402-417
Persistent link: https://www.econbiz.de/10014445904
Saved in:
8
What drives advertisers toward or away from immersive virtual spaces? : the metaverse conundrum : affordances and "disaffordances" through the eyes of advertisers
Marder, Ben
;
Yau, Amy
;
Yule, Jennifer
;
Osadchaya, Elena
; …
- In:
Journal of advertising research
64
(
2024
)
3
,
pp. 255-283
Persistent link: https://www.econbiz.de/10015071674
Saved in:
9
Immersive
advertising
: a review and research agenda : potential effects of and considerations for AR, VR, and MR advertisements
Sands, Sean
;
Ferraro, Carla
;
Demsar, Vlad
;
Cohen, Justin
; …
- In:
Journal of advertising research
64
(
2024
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10015071676
Saved in:
10
Visual processing and need for
cognition
can enhance event-sponsorship outcomes : how sporting event sponsorships benefit from the way attendees process them
Close, Angeline
;
Lacey, Russell
;
Cornwell, T. Bettina
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 206-215
Persistent link: https://www.econbiz.de/10011296202
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->