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The creative brief and its str...
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Werbung
234
Advertising
209
Advertising effects
111
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Consumer behaviour
68
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Ford, John B.
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5
Pitt, Leyland F.
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West, Douglas C.
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Fulgoni, Gian M.
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Kilgour, Mark
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Wind, Yoram
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Beal, Virginia
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Bellman, Steven
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Berthon, Pierre R.
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Kerr, Gayle
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Milfeld, Tyler
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Journal of advertising research
Journal of business research : JBR
281
International journal of advertising : the review of marketing communications
215
International journal of advertising : the quarterly review of marketing communications
198
Journal of advertising : official publication of the American Academy of Advertising
198
Journal of advertising
187
Journal of marketing communications
165
European Journal of Marketing
148
Journal of Consumer Marketing
142
Creativity and innovation management
131
SpringerLink / Bücher
118
Management science : journal of the Institute for Operations Research and the Management Sciences
101
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
93
Journal of promotion management : JPM
89
Journal of marketing
85
NBER working paper series
84
Young Consumers
83
Working paper / National Bureau of Economic Research, Inc.
79
Strategic Direction
78
NBER Working Paper
77
European journal of marketing : EJM
76
Journal of marketing research : JMR
75
European journal of operational research : EJOR
73
Journal of historical research in marketing
72
Journal of retailing and consumer services
69
Marketing Science
69
Journal of promotion management : innovations in planning and applied research
66
Psychology & marketing
65
International Marketing Review
61
International journal of internet marketing and advertising : IJIMA
61
Journal of business ethics : JOBE
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
58
Jahrbuch der Absatz- und Verbrauchsforschung
56
International journal of industrial organization
55
Journal of Product & Brand Management
55
Springer eBook Collection
52
Academy of Management journal : AMJ
51
Health marketing quarterly
51
Journal of current issues and research in advertising : JCIRA
51
International journal of hospitality management
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ECONIS (ZBW)
270
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1
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10
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270
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date (oldest first)
1
Matching creative agencies with results-driven marketers : do clients really need highly creative
advertising
?
Sasser, Sheila Lucy
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 297-312
Persistent link: https://www.econbiz.de/10010199587
Saved in:
2
Partnering for growth in emerging markets : why
advertising
agencies need to lead, not follow
Craig, C. S.
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 361-362
Persistent link: https://www.econbiz.de/10010245584
Saved in:
3
The risk of omitting warmth or competence information in ads :
advertising
strategies for hedonic and utilitarian brand types
Peter, Christina
;
Ponzi, Milan
- In:
Journal of advertising research
58
(
2018
)
4
,
pp. 423-432
Persistent link: https://www.econbiz.de/10011966603
Saved in:
4
Advertising
creativity
matters
Dahlén, Micael
;
Rosengren, Sara
;
Törn, Fredrik
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 392-403
Persistent link: https://www.econbiz.de/10003768840
Saved in:
5
I love creative
advertising
: what it is, when to call for it, and how to achieve it
Koslow, Scott
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 5-8
Persistent link: https://www.econbiz.de/10010520803
Saved in:
6
What makes win, place, or show? : judging
creativity
in
advertising
at award shows
West, Douglas C.
;
Caruana, Albert
;
Leelapanyalert, Kannika
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 324-338
Persistent link: https://www.econbiz.de/10010199583
Saved in:
7
Why do great creative ideas get rejected? : the effect of creative ideation processes on external judges' assessments
Kilgour, Mark
;
Koslow, Scott
;
O'Connor, Huw
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 12-27
Persistent link: https://www.econbiz.de/10012293492
Saved in:
8
Advertising
creativity
: some open questions
Kover, Arthur J.
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 235-237
Persistent link: https://www.econbiz.de/10011595652
Saved in:
9
The future of
advertising
in China
Bilby, Julie
;
Reid, Mike
;
Brennan, Linda
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 245-258
Persistent link: https://www.econbiz.de/10011595658
Saved in:
10
How does consumer insight support the leap to a creative idea? : inside the creative process : shifting the
advertising
appeal from functional to emotional
Parker, John
;
Koslow, Scott
;
Ang, Lawrence
;
Tevi, Alexander
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 30-43
Persistent link: https://www.econbiz.de/10012533653
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