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Brand management
65
Markenführung
65
Markenartikel
56
Brand
39
Werbung
30
Advertising
29
Consumer behaviour
27
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Journal of advertising research
International journal of hospitality management
964
Journal of business research : JBR
687
The journal of brand management : an international journal
623
The journal of product & brand management
392
International journal of contemporary hospitality management
366
SpringerLink / Bücher
343
Journal of retailing and consumer services
330
Tourism management : research, policies, practice
323
Journal of hospitality marketing & management
222
Tourism economics : the business and finance of tourism and recreation
172
European journal of marketing : EJM
159
Journal of travel and tourism marketing
153
Psychology & marketing
148
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
128
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
121
Tourism management perspectives : TMP
117
Industrial marketing management : the international journal for industrial and high-tech firms
116
Asia Pacific journal of marketing and logistics
114
Journal of marketing research : JMR
114
The service industries journal
113
Journal of marketing management : MM
109
Journal of strategic marketing
109
Journal of marketing
108
Journal of marketing communications
108
Marketing intelligence & planning
106
Springer eBook Collection
98
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
95
The IUP journal of brand management : IJBRM
94
Innovatives Markenmanagement
90
Journal of revenue and pricing management
85
The Trademark reporter
82
Journal of the Academy of Marketing Science
81
Marketing letters : a journal of research in marketing
80
Journal of fashion marketing and management
76
Markenartikel : das Magazin für Markenführung
75
Research
74
Journal of hospitality and tourism insights
73
Journal of international consumer marketing
73
Cogent business & management
72
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ECONIS (ZBW)
109
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1
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10
of
109
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date (oldest first)
1
An investigation into slogan design on creating slogan-
brand
alignment : message clarity and creativity enhance while jingles and rhymes weaken alignment
Dass, Mayukh
;
Kohli, Chiranjeev
;
Acharya, Manaswini
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10014283815
Saved in:
2
How does
brand
marketing work in advertising?
Precourt, Geoffrey
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 230-231
Persistent link: https://www.econbiz.de/10011397032
Saved in:
3
How consumers in China perceive brands in online and offline encounters : a framework for
brand
perception
Chan, Terri H.
;
Chen, Rocky Peng
;
Tse, Caleb H.
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 90-110
Persistent link: https://www.econbiz.de/10011875523
Saved in:
4
The efficacy of green package cues for mainstream versus niche brands : how mainstream green brands can suffer at the shelf
Wood, Stacy
;
Robinson, Stefanie
;
Poor, Morgan
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 165-176
Persistent link: https://www.econbiz.de/10011884968
Saved in:
5
Brand
worlds : from articulation to integration
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Chakrabarti, Ronika
; …
- In:
Journal of advertising research
51
(
2011
),
pp. 182-194
Persistent link: https://www.econbiz.de/10009126979
Saved in:
6
Luck of the draw : creating Chines
brand
names
Chang, William Li
;
Lii, Peirchyi
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 523-530
Persistent link: https://www.econbiz.de/10003797967
Saved in:
7
Creating new
brand
names : effects of relevance, connotation, and pronunciation
Bao, Yeqing
;
Shao, Alan T.
;
Rivers, Drew
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 148-162
Persistent link: https://www.econbiz.de/10003689053
Saved in:
8
Does childhood exposure to a
brand
improve
brand
name recognition? : comparing age-of-acquisition effects with ongoing
brand
exposure and experience
Phua, Peilin
;
Page, Bill
;
Trinh, Giang
;
Hartnett, Nicole
; …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 370-383
Persistent link: https://www.econbiz.de/10014445902
Saved in:
9
Who needs highly creative advertising? : how
brand
familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
10
The importance of engagement in
brand
heritage advertising : how feeling close to a
brand
can increase willingness to pay more
Scarpi, Daniele
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 334-345
Persistent link: https://www.econbiz.de/10012656854
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