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Fernsehleben : Mediennutzung a...
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Media usage
27
Mediennutzung
27
USA
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United States
15
Advertising effects
11
Werbewirkung
11
Fernsehwerbung
10
Television advertising
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Bellman, Steven
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Journal of advertising research
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
69
The journal of media economics
62
Working papers / Institut für Soziologie, Technische Universität Berlin : TUTS-WP
45
Media-Perspektiven
41
SpringerLink / Bücher
34
Working paper / National Bureau of Economic Research, Inc.
33
NBER working paper series
31
Young consumers : insight and ideas for responsible marketers
28
Discussion paper series / IZA
25
Discussion paper / Centre for Economic Policy Research
24
JMM : the international journal on media management
22
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
19
NBER Working Paper
19
ZDF-Schriftenreihe / Zweites Deutsches Fernsehen, Informations- und Presseabteilung, Öffentlichkeitsarbeit
18
Journal of business research : JBR
17
Telecommunications policy : the international journal of digital economy, data sciences and new media
17
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
16
BLM-Schriftenreihe
15
IZA Discussion Paper
14
Gabler Edition Wissenschaft
12
UTB
12
Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
12
¬Der Mensch als soziales und personales Wesen
12
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
11
Edition Suhrkamp
11
IZA Discussion Papers
11
Journal of sports economics
11
Kom / Kommission der Europäischen Gemeinschaften
11
Research
11
Suhrkamp-Taschenbuch Wissenschaft
11
International journal of internet marketing and advertising : IJIMA
10
Journal of marketing communications
10
Journal of promotion management : JPM
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
The economic journal : the journal of the Royal Economic Society
10
Europäische Hochschulschriften / 5
9
Information economics and policy : IEP
9
Journal of advertising : official publication of the American Academy of Advertising
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
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ECONIS (ZBW)
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1
Television: back to the future
Sharp, Byron
;
Beal, Virginia
;
Collins, Martin
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 211-219
Persistent link: https://www.econbiz.de/10003860576
Saved in:
2
Do online video platforms cannibalize television? : how viewers are moving from old screens to new ones
Cha, Jiyoung
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 71-82
Persistent link: https://www.econbiz.de/10009745865
Saved in:
3
Tweens' knowledge of marketing tactics : skeptical beyond their years
Freeman, Dan
;
Shapiro, Stewart
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 44-55
Persistent link: https://www.econbiz.de/10010354590
Saved in:
4
Hispanic ethnicity and media behavior
Villarreal, Ricardo
;
Peterson, Robert A.
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 179-190
Persistent link: https://www.econbiz.de/10003742649
Saved in:
5
Television attitudes and TV types of African-Americans, Latinos, and Caucasians
Albert, Terric C.
;
Jacobs, Randy D.
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 235-246
Persistent link: https://www.econbiz.de/10003742672
Saved in:
6
Collecting hidden consumer data online : research on homosexuals
Morhart, Felicitas
;
Henkel, Sven
;
Herzog, Walter
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 247-254
Persistent link: https://www.econbiz.de/10003742676
Saved in:
7
Long tail media in store
Sorensen, Herb
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 329-338
Persistent link: https://www.econbiz.de/10003768756
Saved in:
8
Wired China : the power of the world's largest internet population
Riegner, Cate
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 496-505
Persistent link: https://www.econbiz.de/10003797956
Saved in:
9
The enduring influence of TV advertising and communications clout patterns in the global marketplace
Jamhouri, Oscar
;
Winiarz, Marek L.
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 227-235
Persistent link: https://www.econbiz.de/10003860581
Saved in:
10
Digital video recorders and inadvertent advertising exposure
Du Plessis, Erik
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 236-239
Persistent link: https://www.econbiz.de/10003860584
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