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Journal of advertising research
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ECONIS (ZBW)
151
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1
The sexual objectification of women in advertising : a contemporary cultural perspective
Zimmerman, Amanda
;
Dahlberg, John
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 71-79
Persistent link: https://www.econbiz.de/10003688983
Saved in:
2
A 60-year bibliographic review of the Journal of Advertising Research : perspectives on trends in authorship, influences, and research impact
Brown, Terrence E.
;
Park, Andrew
;
Pitt, Leyland F.
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 353-360
Persistent link: https://www.econbiz.de/10012495734
Saved in:
3
How green should you be : can environmental associations enhance brand performance?
Montoro-Rios, Francisco Javier
;
Luque Martínez, Teodoro
; …
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 547-563
Persistent link: https://www.econbiz.de/10003797980
Saved in:
4
Are portrayals of female beauty in advertising finally changing?
Pounders, Kathrynn
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 133-137
Persistent link: https://www.econbiz.de/10011884959
Saved in:
5
Why casting older female models is good for advertising : the positive effects of challenging the underrepresentation of older women in ads
Berg, Hanna
;
Liljedal, Karina T.
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 61-80
Persistent link: https://www.econbiz.de/10014283824
Saved in:
6
Advertising eco-friendly behavior to young adults : "sweat" or "do good"? : how young men and women respond to physical activity- versus caring-oriented appeals
Praxmarer-Carus, Sandra
;
Gathen, Constanze
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 255-273
Persistent link: https://www.econbiz.de/10014375186
Saved in:
7
Multicultural marketing and the reasons why
Korzenny, Felipe
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 173-176
Persistent link: https://www.econbiz.de/10003742644
Saved in:
8
Hispanic ethnicity and media behavior
Villarreal, Ricardo
;
Peterson, Robert A.
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 179-190
Persistent link: https://www.econbiz.de/10003742649
Saved in:
9
Targeting a minority without alienating the majority : advertising to gays and lesbians in mainstream media
Oakenfull, Gillian K.
;
McCarthy, Michael S.
;
Greenlee, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 191-198
Persistent link: https://www.econbiz.de/10003742651
Saved in:
10
Culturally customizing websites for US Hispanic online consumers
Singh, Nitish
;
Baack, Daniel W.
;
Pereira, Arun
;
Baack, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 224-234
Persistent link: https://www.econbiz.de/10003742666
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