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The advertising handbook
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Werbung
234
Advertising
209
Advertising effects
102
Werbewirkung
102
Consumer behaviour
67
Konsumentenverhalten
67
USA
33
United States
33
Internet marketing
23
Online-Marketing
23
Brand management
21
Markenführung
21
Print advertising
18
Printwerbung
18
Brand image
15
Markenimage
15
Markenartikel
14
Brand
13
Social Web
11
Social web
11
Creativity
10
Kreativität
10
Target group
10
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Marketing management
9
Marketingmanagement
9
Verbraucher
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Humor
7
Vereinigte Staaten
7
Bibliometrics
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Bibliometrie
6
Consumers
6
Emotion
6
Neuroscience
6
Neurowissenschaften
6
Digital media
5
Digitale Medien
5
Empirical method
5
Empirische Methode
5
Green marketing
5
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224
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Ford, John B.
8
Dahlén, Micael
7
Koslow, Scott
6
Sharp, Byron
6
Campbell, Colin L.
5
Kennedy, Rachel
5
Pitt, Leyland F.
5
Rosengren, Sara
5
Fulgoni, Gian M.
4
Precourt, Geoffrey
4
Reid, Leonard N.
4
Wind, Yoram
4
Beal, Virginia
3
Bellman, Steven
3
Berthon, Pierre R.
3
McDonald, Scott C.
3
Milfeld, Tyler
3
Pounders, Kathrynn
3
Stafford, Marla Royne
3
Stipp, Horst
3
Tevi, Alexander
3
Ang, Lawrence
2
Beard, Fred K.
2
Campbell, Colin
2
Chang, Chun-Tuan
2
Cohen, Justin
2
Droulers, Olivier
2
Fay, Brad
2
Haley, Eric John
2
Hanssens, Dominique M.
2
Keller, Ed
2
Kerr, Gayle
2
Kilgour, Mark
2
King, Karen Whitehill
2
Lacoste-Badie, Sophie
2
Lehmann, Donald R.
2
Merchant, Altaf
2
Müllensiefen, Daniel Th.
2
Nyilasy, Gergely
2
Nyilasy, Greg
2
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Journal of advertising research
International journal of advertising : the review of marketing communications
210
International journal of advertising : the quarterly review of marketing communications
193
Journal of advertising
185
Journal of advertising : official publication of the American Academy of Advertising
183
Journal of business research : JBR
176
Journal of marketing communications
152
Journal of promotion management : JPM
88
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
83
Management science : journal of the Institute for Operations Research and the Management Sciences
82
Journal of marketing
74
European journal of operational research : EJOR
73
European journal of marketing : EJM
71
Journal of historical research in marketing
71
Journal of marketing research : JMR
68
Journal of promotion management : innovations in planning and applied research
66
International journal of internet marketing and advertising : IJIMA
59
Journal of current issues and research in advertising : JCIRA
58
Journal of retailing and consumer services
57
Jahrbuch der Absatz- und Verbrauchsforschung
56
NBER working paper series
56
Psychology & marketing
55
SpringerLink / Bücher
55
International journal of industrial organization
54
Health marketing quarterly
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
NBER Working Paper
47
Journal of current issues and research in advertising
46
Working paper / National Bureau of Economic Research, Inc.
44
Marketing : ZFP ; journal of research and management
43
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Markenartikel : das Magazin für Markenführung
39
Young consumers : insight and ideas for responsible marketers
38
Marketing letters : a journal of research in marketing
37
Journal of business ethics : JOBE
36
Journal of global marketing
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
34
CESifo working papers
33
Advertising theory
31
The journal of industrial economics
31
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ECONIS (ZBW)
250
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1
A neuroscientific method for assessing effectiveness of digital vs. print Ads : using biometric techniques to measure cross-media ad experience and recall
Ciceri, Andrea
;
Russo, Vincenzo
;
Songa, Giulia
; …
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 71-86
Persistent link: https://www.econbiz.de/10012293497
Saved in:
2
Face presence and gaze direction in print advertisements : how they influence consumer responses : an eye-tracking study
Adil, Safaa
;
Lacoste-Badie, Sophie
;
Droulers, Olivier
- In:
Journal of advertising research
58
(
2018
)
4
,
pp. 443-455
Persistent link: https://www.econbiz.de/10011966609
Saved in:
3
Why do advertisers use puns? : a linguistic perspective
Djafarova, Elmira
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 267-275
Persistent link: https://www.econbiz.de/10003742678
Saved in:
4
Interactive effects of message framing, product perceived risk, and mood : the case of travel healthcare product advertising
Chang, Chun-Tuan
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 51-65
Persistent link: https://www.econbiz.de/10003609579
Saved in:
5
Comprende code switching? : young Mexican-Americans' responses to language alteration in print advertising
Bishop, Melissa
;
Peterson, Mark
- In:
Journal of advertising research
51
(
2011
)
4
,
pp. 648-659
Persistent link: https://www.econbiz.de/10009501935
Saved in:
6
Is an advertisement worth the paper it's printed on? : the impact of premium print advertising on consumer perceptions
Hampel, Stefan
;
Heinrich, Daniel
;
Campbel, Colin
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 118-127
Persistent link: https://www.econbiz.de/10009548153
Saved in:
7
What's so funny? : the use of humor in magazine advertising in the United States, China and France
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Huang, Liang
; …
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 404-416
Persistent link: https://www.econbiz.de/10009267460
Saved in:
8
Rx for brand consistency : should pharmaceutical marketers send different messages to physician and consumer audiences?
Saxton, Kim
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 380-393
Persistent link: https://www.econbiz.de/10009267470
Saved in:
9
The effectiveness of comparative versus non-comparative advertising : do "strictly" comparative ads hurt credibility of non-professional service brands?
Beard, Fred
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 296-306
Persistent link: https://www.econbiz.de/10011397063
Saved in:
10
Judging a magazine by its advertising : exploring the effects of advertising content on perceptions of a media vehicle
Rosengren, Sara
;
Dahlén, Micael
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 61-70
Persistent link: https://www.econbiz.de/10009745868
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