Narrow search
Showing 1 - 10 of 250
Cover Image
A neuroscientific method for assessing effectiveness of digital vs. print Ads : using biometric techniques to measure cross-media ad experience and recall
Ciceri, Andrea; Russo, Vincenzo; Songa, Giulia; … - In: Journal of advertising research 60 (2020) 1, pp. 71-86
Persistent link: https://www.econbiz.de/10012293497
Cover Image
Face presence and gaze direction in print advertisements : how they influence consumer responses : an eye-tracking study
Adil, Safaa; Lacoste-Badie, Sophie; Droulers, Olivier - In: Journal of advertising research 58 (2018) 4, pp. 443-455
Persistent link: https://www.econbiz.de/10011966609
Cover Image
Why do advertisers use puns? : a linguistic perspective
Djafarova, Elmira - In: Journal of advertising research 48 (2008) 2, pp. 267-275
Persistent link: https://www.econbiz.de/10003742678
Cover Image
Interactive effects of message framing, product perceived risk, and mood : the case of travel healthcare product advertising
Chang, Chun-Tuan - In: Journal of advertising research 47 (2007) 1, pp. 51-65
Persistent link: https://www.econbiz.de/10003609579
Cover Image
Comprende code switching? : young Mexican-Americans' responses to language alteration in print advertising
Bishop, Melissa; Peterson, Mark - In: Journal of advertising research 51 (2011) 4, pp. 648-659
Persistent link: https://www.econbiz.de/10009501935
Cover Image
Is an advertisement worth the paper it's printed on? : the impact of premium print advertising on consumer perceptions
Hampel, Stefan; Heinrich, Daniel; Campbel, Colin - In: Journal of advertising research 52 (2012) 1, pp. 118-127
Persistent link: https://www.econbiz.de/10009548153
Cover Image
What's so funny? : the use of humor in magazine advertising in the United States, China and France
Laroche, Michel; Nepomuceno, Marcelo Vinhal; Huang, Liang; … - In: Journal of advertising research 51 (2011) 2, pp. 404-416
Persistent link: https://www.econbiz.de/10009267460
Cover Image
Rx for brand consistency : should pharmaceutical marketers send different messages to physician and consumer audiences?
Saxton, Kim - In: Journal of advertising research 51 (2011) 2, pp. 380-393
Persistent link: https://www.econbiz.de/10009267470
Cover Image
The effectiveness of comparative versus non-comparative advertising : do "strictly" comparative ads hurt credibility of non-professional service brands?
Beard, Fred - In: Journal of advertising research 55 (2015) 3, pp. 296-306
Persistent link: https://www.econbiz.de/10011397063
Cover Image
Judging a magazine by its advertising : exploring the effects of advertising content on perceptions of a media vehicle
Rosengren, Sara; Dahlén, Micael - In: Journal of advertising research 53 (2013) 1, pp. 61-70
Persistent link: https://www.econbiz.de/10009745868