Narrow search
Showing 1 - 10 of 22
Cover Image
"Some assembly required" : comparing disclaimers in children's TV advertising in Turkey and the United States
Bakir, Aysen - In: Journal of advertising research 49 (2009) 1, pp. 93-103
Persistent link: https://www.econbiz.de/10003833784
Cover Image
Endorsement practice : how agencies select spokespeople
Erdogan, B. Zafer; Drollinger, Tanya - In: Journal of advertising research 48 (2008) 4, pp. 573-582
Persistent link: https://www.econbiz.de/10003797985
Cover Image
Does doing good do good? : how pro bono work may benefit advertising agencies
Waller, David S. - In: Journal of advertising research 50 (2010) 4, pp. 440-449
Persistent link: https://www.econbiz.de/10008857200
Cover Image
Why marketers should be more transparent with the ad agencies they hire : media planners say their relationships with clients suffer from gaps in marketers' information
Heo, Jun; Sutherland, John C. - In: Journal of advertising research 55 (2015) 4, pp. 380-389
Persistent link: https://www.econbiz.de/10011429022
Cover Image
Partnering for growth in emerging markets : why advertising agencies need to lead, not follow
Craig, C. S. - In: Journal of advertising research 53 (2013) 4, pp. 361-362
Persistent link: https://www.econbiz.de/10010245584
Cover Image
How corporate culture drive advertising and promotion budgets : best practices combine heuristics and algorithmic tools
West, Douglas C.; Ford, John B.; Farris, Paul W. - In: Journal of advertising research 54 (2014) 2, pp. 149-162
Persistent link: https://www.econbiz.de/10010383787
Cover Image
The fire starter and the brand steward : an examination of successful leadership traits for the advertising-agency creative director
Mallia, Karen L.; Windels, Kasey; Broyles, Sheri J. - In: Journal of advertising research 53 (2013) 3, pp. 339-353
Persistent link: https://www.econbiz.de/10010199582
Cover Image
Practitioner views of comparative advertising : how practices have changed in two decades
Beard, Fred K. - In: Journal of advertising research 53 (2013) 3, pp. 313-323
Persistent link: https://www.econbiz.de/10010199585
Cover Image
Matching creative agencies with results-driven marketers : do clients really need highly creative advertising?
Sasser, Sheila Lucy; Koslow, Scott; Kilgour, Mark - In: Journal of advertising research 53 (2013) 3, pp. 297-312
Persistent link: https://www.econbiz.de/10010199587
Cover Image
Agency-generated research of consumer-generated content : the risks, best practices, and ethics
Dickinson-Delaporte, Sonia; Kerr, Gayle - In: Journal of advertising research 54 (2014) 4, pp. 469-478
Persistent link: https://www.econbiz.de/10010481162