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Cutting edges : listening-led marketing science, media strategies, and organizations
Rappaport, Stephen D. - In: Journal of advertising research 50 (2010) 3, pp. 305-315
Persistent link: https://www.econbiz.de/10008697035
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Endorsement practice : how agencies select spokespeople
Erdogan, B. Zafer; Drollinger, Tanya - In: Journal of advertising research 48 (2008) 4, pp. 573-582
Persistent link: https://www.econbiz.de/10003797985
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The effectiveness of combining online and print advertisements : is the whole better than the individual parts?
Wakolbinger, Lea M.; Denk, Michaela; Oberecker, Klaus - In: Journal of advertising research 49 (2009) 3, pp. 360-372
Persistent link: https://www.econbiz.de/10003900861
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The ARF 360 model : update to a human-centric approach
Romaniuk, Jenni; Gugel, Craig - In: Journal of advertising research 50 (2010) 3, pp. 334-343
Persistent link: https://www.econbiz.de/10008697027
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Biometrics and multi-platform messaging
Treutler, Theresa; Levine, Brian; Marci, Carl D. - In: Journal of advertising research 50 (2010) 3, pp. 243-249
Persistent link: https://www.econbiz.de/10008697051
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Quantifying the isolated and synergistic effects of exposure frequency for TV, print, and internet advertising
Havlena, William; Cardarelli, Robert; Montigny, Michelle de - In: Journal of advertising research 47 (2007) 3, pp. 215-221
Persistent link: https://www.econbiz.de/10003610465
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Creative and interactive media use by agencies : engaging an IMC media palette for implementing advertising campaigns
Sasser, Sheila L.; Koslow, Scott; Riordan, Edward A. - In: Journal of advertising research 47 (2007) 3, pp. 237-256
Persistent link: https://www.econbiz.de/10003610513
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Do measures of media engagement correlate with product purchase likelihood?
Kilger, Max; Romer, Ellen - In: Journal of advertising research 47 (2007) 3, pp. 313-325
Persistent link: https://www.econbiz.de/10003611046
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Mixed-media modeling may help optimize campaign recognition and brand interest : how to apply the "mixture-amount modeling" method to cross-platform effectiveness measurement
Aleksandrovs, Leonids; Goos, Peter; Dens, Nathalie; … - In: Journal of advertising research 55 (2015) 4, pp. 443-457
Persistent link: https://www.econbiz.de/10011429184
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Uses and misuses of online-survey panels in digital research : digging past the surface
Fulgoni, Gian - In: Journal of advertising research 54 (2014) 2, pp. 133-137
Persistent link: https://www.econbiz.de/10010383796