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A Split Questionnaire Survey D...
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Journal of advertising research
Journal of marketing research : JMR
104
Journal of business research : JBR
58
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56
Journal of retailing
53
SpringerLink / Bücher
50
Jahrbuch der Absatz- und Verbrauchsforschung
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40
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1
Targeting a minority without alienating the majority : advertising to gays and lesbians in mainstream media
Oakenfull, Gillian K.
;
McCarthy, Michael S.
;
Greenlee, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 191-198
Persistent link: https://www.econbiz.de/10003742651
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2
Editorial: Marketing in the era of long-tail media
Rubinson, Joel
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 301-302
Persistent link: https://www.econbiz.de/10003768711
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3
Cracking the cross-media code : how to use single-source measures to examine media cannibalization and convergence
Enoch, Glenn
;
Johnson, Kelly
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 125-136
Persistent link: https://www.econbiz.de/10003991752
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4
How products and advertising offend consumers
Beard, Fred K.
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 13-21
Persistent link: https://www.econbiz.de/10003688966
Saved in:
5
An analysis of simulated brand choice
Ehrenberg, A. S. C.
;
Charlton, P.
- In:
Journal of advertising research
13
(
1973
)
1
,
pp. 21-33
Persistent link: https://www.econbiz.de/10002116245
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6
The discovery and use of laws of marketing
Ehrenberg, A. S. C.
- In:
Journal of advertising research
9
(
1969
)
2
,
pp. 11-17
Persistent link: https://www.econbiz.de/10002116264
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7
Repetitive advertising and the consumer
Ehrenberg, Andrew S. C.
- In:
Journal of advertising research
14
(
1974
)
2
,
pp. 25-34
Persistent link: https://www.econbiz.de/10002116814
Saved in:
8
Next-generation mobile marketing : how young consumers react to Bluetooth-enabled advertising
Leek, Sheena
;
Christodoulides, George
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 44-53
Persistent link: https://www.econbiz.de/10003833731
Saved in:
9
Purchasing behavior and personal attributes
Frank, Ronald E.
;
Massy, William F.
;
Lodahl, Thomas M.
- In:
Journal of advertising research
9
(
1969
)
4
,
pp. 15-24
Persistent link: https://www.econbiz.de/10002209950
Saved in:
10
Motivation research revisited
Fennell, Geraldine
- In:
Journal of advertising research
15
(
1975
)
3
,
pp. 23-28
Persistent link: https://www.econbiz.de/10002156334
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