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Advertising creativity matters
Dahlén, Micael; Rosengren, Sara; Törn, Fredrik - In: Journal of advertising research 48 (2008) 3, pp. 392-403
Persistent link: https://www.econbiz.de/10003768840
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Judging a magazine by its advertising : exploring the effects of advertising content on perceptions of a media vehicle
Rosengren, Sara; Dahlén, Micael - In: Journal of advertising research 53 (2013) 1, pp. 61-70
Persistent link: https://www.econbiz.de/10009745868
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Why the marketer's view matters as much as the message
Dahlén, Micael; Rosengren, Sara; Smith, Edith - In: Journal of advertising research 54 (2014) 3, pp. 304-312
Persistent link: https://www.econbiz.de/10010419818
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The effects of communicating passion in advertising : how messages like "we love what we do!" shape people's product and brand evaluations
Dahlén, Micael; Thorbjørnsen, Helge; Colliander, Jonas; … - In: Journal of advertising research 60 (2020) 1, pp. 3-11
Persistent link: https://www.econbiz.de/10012293491
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The effects of signaling monetary and creative effort in ads : advertising effort can go a long way influencing B2B clients, employees, and investors
Dahlén, Micael; Rosengren, Sara; Karsberg, John - In: Journal of advertising research 58 (2018) 4, pp. 433-442
Persistent link: https://www.econbiz.de/10011966606
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Judging a Magazine by Its Advertising: Exploring the Effects of Advertising Content on Perceptions of a Media Vehicle
Rosengren, Sara; Dahlén, Micael - In: Journal of advertising research 53 (2013) 1, pp. 61-70
Persistent link: https://www.econbiz.de/10010105390
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How do teaser advertisements boost word of mouth about new products? : for consumers, the future is more exciting than the present
Thorbjørnsen, Helge; Ketelaar, Paul; Riet, Jonathan van 't - In: Journal of advertising research 55 (2015) 1, pp. 73-80
Persistent link: https://www.econbiz.de/10010520788
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Following the fashionable friend : the power of social media : weighing the publicity effectiveness of blogs versus online magazines
Colliander, Jonas; Dahlén, Micael - In: Journal of advertising research 51 (2011) 1, pp. 313-320
Persistent link: https://www.econbiz.de/10009127041
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Advertising "on the go" : are consumers in motion more influenced by ads? : why advertisers should consider consumers' physical activity when planning ad campaigns
Dahlén, Micael; Karsberg, John; Sagfossen, Sofie; … - In: Journal of advertising research 60 (2020) 4, pp. 417-425
Persistent link: https://www.econbiz.de/10012495770
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Effects of nonstereotyped occupational gender role portrayal in advertising : how showing women in male-stereotyped job roles sends positive signals about brands
Liljedal, Karina T.; Berg, Hanna; Dahlén, Micael - In: Journal of advertising research 60 (2020) 2, pp. 179-196
Persistent link: https://www.econbiz.de/10012293507