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Advertising planning
28
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Journal of advertising research
SpringerLink / Bücher
42
International journal of advertising : the quarterly review of marketing communications
25
Journal of advertising : official publication of the American Academy of Advertising
23
The American journal of economics and sociology
20
Leitfaden Online-Marketing ; [Bd. 1]
19
A master class in brand planning : the timeless works of Stephen King
17
Reports and papers on mass communication
14
Research
14
The journal of media economics
13
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
13
Journal of business research : JBR
12
Journal of marketing communications
12
Organisationskommunikation
10
History of the American cinema
9
PR-Kampagnen
9
PR-Praxis
9
Worldwide Hospitality and Tourism Themes
9
Journal of cultural economics
8
NBER working paper series
8
Applied economics letters
7
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Studien zu Theorie und Praxis der Public Relations
7
The Sage handbook of advertising
7
Europäische Kulturen in der Wirtschaftskommunikation
6
Gabler Edition Wissenschaft
6
Handbook of research on effective advertising strategies in the social media age
6
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
6
Journal of promotion management : JPM
6
Kommunikationswissenschaft
6
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
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Springer eBook Collection
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Springer eBook Collection / Business and Economics
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Veröffentlichungen des Deutschen Ausstellungs- und Messe-Amtes
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Applied economics
5
European journal of marketing : EJM
5
Handbuch Kommunikationsmanagement
5
Harvard-Business-Manager : das Wissen der Besten
5
Journal of marketing research : JMR
5
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ECONIS (ZBW)
29
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1
A new theorem for optimizing the advertising budget
Wright, Malcolm
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 164-169
Persistent link: https://www.econbiz.de/10003860527
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2
Generalizations about advertising effectiveness in markets
Tellis, Gerard J.
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 240-245
Persistent link: https://www.econbiz.de/10003860585
Saved in:
3
The effectiveness of combining online and print advertisements : is the whole better than the individual parts?
Wakolbinger, Lea M.
;
Denk, Michaela
;
Oberecker, Klaus
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 360-372
Persistent link: https://www.econbiz.de/10003900861
Saved in:
4
Survey-based targeting fine-tunes television media planning : a case for accuracy and cost efficiency
Smith, J. Alexander
;
Boyle, Brett
;
Cannon, Hugh M.
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 428-439
Persistent link: https://www.econbiz.de/10008857202
Saved in:
5
The power of reach and frequency in the age of digital advertising : offline and online media demand different metrics
Cheong, Yunjae
;
De Gregorio, Federico
;
Kim, Kihan
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 403-415
Persistent link: https://www.econbiz.de/10008857207
Saved in:
6
Creative and interactive media use by agencies : engaging an IMC media palette for implementing advertising campaigns
Sasser, Sheila L.
;
Koslow, Scott
;
Riordan, Edward A.
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 237-256
Persistent link: https://www.econbiz.de/10003610513
Saved in:
7
Perils of using OLS to estimate multimedia communications effects
Naik, Prasad A.
;
Schultz, Don E.
;
Srinivasan, Shuba
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 257-269
Persistent link: https://www.econbiz.de/10003610521
Saved in:
8
Do measures of media engagement correlate with product purchase likelihood?
Kilger, Max
;
Romer, Ellen
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 313-325
Persistent link: https://www.econbiz.de/10003611046
Saved in:
9
Message framing strategy for brand communication
Tsai, Shu-Pei
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 364-377
Persistent link: https://www.econbiz.de/10003611090
Saved in:
10
Impact of positioning strategies on corporate performance
Blankson, Charles
;
Kalafatis, Stavros P.
;
Cheng, Julian …
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 106-122
Persistent link: https://www.econbiz.de/10003688989
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