Narrow search
Showing 1 - 10 of 29
Cover Image
Searching for the holy grail of sponsorship-linked marketing : a comprehensive, generalizable sponsorship retention model
Jensen, Jonathan A. - In: Journal of advertising research 64 (2024) 2, pp. 135-153
Persistent link: https://www.econbiz.de/10014576984
Cover Image
Searching for the holy grail of sponsorship-linked marketing : a comprehensive, generalizable sponsorship retention model
Jensen, Jonathan A. - In: Journal of advertising research 64 (2024) 2, pp. 135-153
Persistent link: https://www.econbiz.de/10014576989
Cover Image
This event is me! : how consumer event self-congruity leverages sponsorship
Scheinbaum, Angeline Close; Krishen, Anjala S.; LaTour, … - In: Journal of advertising research 49 (2009) 3, pp. 271-284
Persistent link: https://www.econbiz.de/10003900790
Cover Image
Art for the sake of the corporation : Audi, BMW Group, DaimlerCrysler, Montblanc, Siemens, and Volkswagen help explore the effect of sponsorship on corporate reputations
Schwaiger, Manfred; Sarstedt, Marko; Taylor, Charles Raymond - In: Journal of advertising research 50 (2010) 1, pp. 77-90
Persistent link: https://www.econbiz.de/10003971437
Cover Image
Match game : linking sponsorship congruence with communication outcomes
Prendergast, Gerard P.; Poon, Derek; West, Douglas C. - In: Journal of advertising research 50 (2010) 2, pp. 214-226
Persistent link: https://www.econbiz.de/10003991914
Cover Image
Brand experience on the pitch : how the sponsors fared in the world cup
Akaoui, Joe - In: Journal of advertising research 47 (2007) 2, pp. 147-157
Persistent link: https://www.econbiz.de/10003611434
Cover Image
Antecedents of consumer attitudes toward cause-related marketing
Youn, Seounmi; Kim, Hyuksoo - In: Journal of advertising research 48 (2008) 1, pp. 123-137
Persistent link: https://www.econbiz.de/10003688993
Cover Image
How corporate sponsors can optimize the impact of their message content : mastering the message ; improving the processability and effectiveness of sponsorship activation
Carrillat, François A.; Astous, Alain d'; Couture, … - In: Journal of advertising research 55 (2015) 3, pp. 255-269
Persistent link: https://www.econbiz.de/10011397053
Cover Image
The hidden factors behind sponsorship and image transfer : considerations for bilateral image transfer among sponsors and events
Prendergast, Gerard P.; Paliwal, Aishwarya; Mazodier, Marc - In: Journal of advertising research 56 (2016) 2, pp. 132-135
Persistent link: https://www.econbiz.de/10011518004
Cover Image
Predicting return on investment in sport sponsorship : modeling brand exposure, price, and ROI in Formula One automotive competition
Jensen, Jonathan A.; Cobbs, Joe B. - In: Journal of advertising research 54 (2014) 4, pp. 435-447
Persistent link: https://www.econbiz.de/10010481182