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Strategic intuition
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Neuroscience
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Advertising effects
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Journal of advertising research
SpringerLink / Bücher
28
Handbook of intuition research
20
Journal of business ethics : JOBE
16
Journal of business research : JBR
15
Springer eBook Collection
15
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
14
Psychology & marketing
13
Building organizational resilience with neuroleadership
12
Journal of behavioral decision making
12
Emotion und Intuition in Führung und Organisation
11
Management Decision
11
Judgment and Decision Making
10
Neuroökonomie : Grundlagen - Methoden - Anwendungen
10
Biometrics and neuroscience research in business and management : advances and applications
9
Journal of marketing research : JMR
8
Organizational research methods : ORM
8
ERIM Ph. D. series research in management / Erasmus Institute of Management
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Lecture Notes in Information Systems and Organisation
7
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
7
Working Paper Series of the Max Planck Institute for Research on Collective Goods
7
Analyzing the strategic role of neuromarketing and consumer neuroscience
6
BestMasters
6
Harvard business review : HBR
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of economic behavior & organization : JEBO
6
Journal of economic psychology : research in economic psychology and behavioral economics
6
Journal of management education : a publication of the Organizational Behavior Teaching Society
6
Journal of management inquiry
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MPRA Paper
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Preprints of the Max Planck Institute for Research on Collective Goods
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Recherches économiques de Louvain
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Edward Elgar E-Book Archive
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European management journal
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European research studies
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Journal of behavioral and experimental economics
5
Journal of management information systems : JMIS
5
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
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Journal of retailing and consumer services
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ECONIS (ZBW)
13
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1
The power of social television : can social media build viewer engagement? ; a new approach to brain imaging of viewer immersion
Pynta, Peter
;
Seixas, Shaun A. S.
;
Nield, Geoffrey E.
; …
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 71-80
Persistent link: https://www.econbiz.de/10010354585
Saved in:
2
The gender gap : brain-processing differences between the sexes shape attitudes about online advertising
Goodrich, Kendall
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 32-43
Persistent link: https://www.econbiz.de/10010354593
Saved in:
3
Leveraging synergy and emotion in a multi-platform world : a
neuroscience
-informed model of engagement
Steele, Audrey
;
Jacobs, Devra
;
Siefert, Caleb
;
Rule, Randall
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 417-430
Persistent link: https://www.econbiz.de/10010245518
Saved in:
4
How to use neuromeasures to make better advertising decisions : questions practitioners should ask vendors and research priorities for scholars
Kennedy, Rachel
;
Northover, Haydn
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 183-192
Persistent link: https://www.econbiz.de/10011518088
Saved in:
5
Decoding neural responses to emotion in television commercials : an integrative study of self-reporting and fMRI measures
Shen, Feng
;
Morris, Jon D.
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 193-204
Persistent link: https://www.econbiz.de/10011518152
Saved in:
6
EEG-based measures versus panel ratings : predicting social media-based behavioral response to Super Bowl ads
Deitz, George D.
;
Stafford, Marla Royne
;
Peasley, Michael C.
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 217-227
Persistent link: https://www.econbiz.de/10011518177
Saved in:
7
The evolution of neuromarketing research : from novelty to mainstream: how neuro research tools improve our knowledge about advertising
Stipp, Horst
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 120-122
Persistent link: https://www.econbiz.de/10011296271
Saved in:
8
How moment-to-moment EEG measures enhance ad effectiveness evaluation : peak emotions during branding moments as key indicators
Kolar, Tomaž
;
Batagelj, Zenel
;
Omeragić, Ismir
; …
- In:
Journal of advertising research
61
(
2021
)
4
,
pp. 365-381
Persistent link: https://www.econbiz.de/10012813773
Saved in:
9
A neuroscientific method for assessing effectiveness of digital vs. print Ads : using biometric techniques to measure cross-media ad experience and recall
Ciceri, Andrea
;
Russo, Vincenzo
;
Songa, Giulia
; …
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 71-86
Persistent link: https://www.econbiz.de/10012293497
Saved in:
10
How advertisers can keep mobile users engaged and reduce video-ad blocking : best practices for video-ad placement and delivery based on consumer
neuroscience
measures
Clark, Kimberly Rose
;
Leslie, Kenneth Raj
; …
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 311-325
Persistent link: https://www.econbiz.de/10011929127
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