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How credible is e-word of mouth across digital-marketing channels? : the roles of social capital, information richness, and interactivity
Levy, Shalom; Gvili, Yaniv - In: Journal of advertising research 55 (2015) 1, pp. 95-109
Persistent link: https://www.econbiz.de/10010520782
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Who "likes" you ... and why? : a typology of Facebook Fans ; from "Fan"-atics and self-expressives to utilitarians and authentics
Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie; … - In: Journal of advertising research 54 (2014) 1, pp. 92-109
Persistent link: https://www.econbiz.de/10010354560
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Money talks ... to online opinion leaders : what motivates opinion leaders to make social-network referrals?
Shi, Mengze; Wojnicki, Andrea C. - In: Journal of advertising research 54 (2014) 1, pp. 81-91
Persistent link: https://www.econbiz.de/10010354582
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Advertisements just aren't advertisements anymore : a new typology for evolving forms of online "advertising"
Campbell, Colin; Cohen, Justin; Ma, Junzhao - In: Journal of advertising research 54 (2014) 1, pp. 7-10
Persistent link: https://www.econbiz.de/10010354606
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What motivates consumers to re-tweet brand content? : the impact of information, emotion, and traceability on pass-along behavior
Araujo, Theo; Neijens, Peter; Vliegenhart, Rens - In: Journal of advertising research 55 (2015) 3, pp. 284-295
Persistent link: https://www.econbiz.de/10011397062
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Deciphering word-of-mouth marketing campaign reach : everyday conversation versus institutionalized word of mouth
Groeger, Lars; Buttle, Francis A. - In: Journal of advertising research 56 (2016) 4, pp. 368-384
Persistent link: https://www.econbiz.de/10011628614
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How do teaser advertisements boost word of mouth about new products? : for consumers, the future is more exciting than the present
Thorbjørnsen, Helge; Ketelaar, Paul; Riet, Jonathan van 't - In: Journal of advertising research 55 (2015) 1, pp. 73-80
Persistent link: https://www.econbiz.de/10010520788
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E-word of mouth : early predictor of audience engagement ; how pre-release "e-WOM" drives box-office outcomes of movies
Craig, C. S.; Greene, William H.; Versaci, Anthony - In: Journal of advertising research 55 (2015) 1, pp. 62-72
Persistent link: https://www.econbiz.de/10010520791
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Digital word of mouth and its offline amplification : a holistic approach to leveraging and amplifying all forms of WOM
Fulgoni, Gian M.; Lipsman, Andrew - In: Journal of advertising research 55 (2015) 1, pp. 18-21
Persistent link: https://www.econbiz.de/10010520799
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How word of mouth works in advertising
Precourt, Geoffrey - In: Journal of advertising research 55 (2015) 1, pp. 2-3
Persistent link: https://www.econbiz.de/10010520805